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Organizations across industries are looking at building and leveraging digital skills, led by industry 4.0, and economies becoming more digital and data-driven. The digital disruption is further accelerated by the pandemic, which has made it evident that the future of businesses will be hyper digital and largely contactless.
The future of work is hybrid, and as they focus on retaining the remote workforce, they would also need to invest in ways to engage the workforce which does continue to come to the office.
Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.
