Nov 2021 - Mar 2022 4 months
Head of Program Delivery, GTM
Beyond Soft
- Headed the end-to-end GTM campaign delivery and strategic business.
- Worked with Singapore government client.
Marketing Technology Expert
Renay Ranjeet Shandu
Worked for RB, Boehringer, Microsoft, & Cisco.
About
Renay Ranjeet Shandu is a martech program lead with 28 years of progressive experience in planning and executing strategically significant deliverables in the technology, pharma, lifestyle, consumer, health, oil gas, banking, and government sectors. He has diverse experience in international settings across APAC, US, EMEA, LATAM, and onsite working experience in Singapore, Jakarta, San Jose, Salt Lake City, Shanghai, Kuala Lumpur, and Bangkok. Renay Ranjeet has worked for DBS, RB, Boehringer, Microsoft, Cisco, and McCann.
Employment
Mar 2021 - Oct 2021 7 months
MarTech Program Lead, GTM
DBS
- Led the first-ever martech planning and onboarding.
- Spearheaded the PSC, roadmap, scrums, GTM plan, project plan, reporting, and agency liaison.
- Identified, selected, and onboarded the partner agency to the DBS landscape.
- Handled content management, translation, and contract negotiation.
Oct 2020 - Apr 2021 6 months
E-commerce D2C Program Lead, SEA
Reckitt Benckiser
- Managed end-to-end delivery of the ASEAN e-commerce requirements using Shopify, Magento, and Adobe.
- Served as working partner for SIT, APIs, and in-house production teams based in Poland.
- Provided daily global and local reporting, as well as media and inbound tracking.
- Handled content management, translation, and contract negotiation.
- Managed agency operations.
- Handled SKUs and inventory management,
- Tools: 3PL, SAP, JIRA, Sharepoint, TEAMS, eDB, and Adobe Campaign.
Apr 2020 - Aug 2020 4 months
Senior Program Lead, Virtual Webinar Events
NOWCOMMS
- Managed major Dell, VMware, and Workday's regular virtual events and ceremonies during COVID.
- Generated potential attendees and onboarding and tracking to ON24, Zoom, Teams, and live webinar.
- Acted as POC for ON24, live webinar, and Zoom engagement for Dell and Workday. This included Webcast livestream, virtual environment, Q&A, chatbot, design and content management.
- Planned runsheet, user flow, UI, Timeline, KPIs, and strategy for go-to-market.
- Clients: Dell, VMware, and Workday.
Nov 2019 - Apr 2020 5 months
Digital Delivery Program Lead
Boehringer Ingelheim, SEASK
- Partnered closely with brand managers and doctors to understand business objectives and overall strategy brand plans as a means to manage content projects appropriately.
- Facilitated project planning, milestone tracking, status updates, and change tracking from the initial kick-off meeting until successful project closure as a means to support the development of a high-quality customer-centric deliverable.
- Understood underlying content strategy and technology in order to ensure they help find the best solutions to meet customer and business needs.
- Ensured that new service requirements are delivered to the appropriate stakeholder.
- Collaborated with IT technical analyst on all technical dependencies as input to end-to-end project plan and cost estimate for the project.
- Managed delivery teams of production partners and serves as an interface between creative and technical teams
- Provided package for the ingestion of the Medico Legal Review (MLR) process (no responsibility for MLR process itself).
- Executed top-line quality assurance (QA) on all assets after production QA and supports project owner acceptance review.
- Ensured all pre-requisites in the technical pack are available before MLR and before launching production service requests.
Jul 2019 - Nov 2019 4 months
Digital Program & Operations Lead
Microsoft, APAC
- Worked as operations lead function through global business marketing plans and managing marketing, social sales content.
- Created and curated specialized social content for over 60 Microsoft social channels with a total follower footprint of over 8.5 million in the APAC region.
- Managed a team of 12 social community managers based in the APAC region.
- Ran live broadcasts for business priority events on social.
- Promoted Microsoft Azure and engaged with tech audiences on channel and off-channel.
- Created a social strategy and worked with Microsoft’s APAC CMO to marketing support.
- Handled social listening for high-priority keywords and verticals.
- Moderated community management and scout for innovative ways to engage with brand advocates.
- Managed crisis communications and Influencer engagement program.
- Suggested effective social plans for events like tech summits, product launches, and other brand initiatives.
- Oversaw intake of projects into the planning pipeline, ensuring all critical path information is collected to resource the work.
- Supported updates to projects in the project management tool.
- Confirmed projects are closed accurately and that all content is tagged and findable in appropriate channel inventories and the digital asset manager.
- Tools: Adobe Suite, TEAMS, Opal, Azure, Spark, Sprinklr, Projects, Planner, and SharePoint.
Education
Feb 2000 - Nov 2002 2 years 9 months
Diploma & Advance Diploma, Mass Communications
Oklahoma City University
