Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

With 15 years' experience in the marketing and webmaster field, Alexa Velikorossova has expertise in web design and development, social media marketing, SEO, SEM, PPC Google AdWords, analytics (Google Analytics and Website Auditor), CMS, EDMs and e-newsletter communications, e-commerce, and HTML/CSS coding. She has worked as an online marketing and brand manager at Powerlink Australia, where she managed the production and delivery of the email marketing program and executed the social media strategy across all channels.

With over eight years of experience, Mitch McCormick is a full-stack digital marketer specializing in paid media, SEO, SEM, content marketing, analytics, conversion rate optimization, social media ads, email marketing, and CRM management. His past clients included a wide range of industries, from e-commerce, financial services, law, and telecommunications.