Alexa Velikorossova
Digital Marketer

Alexa Velikorossova

Former digital marketing & brand manager at Powerlink Australia.
Work with Alexa Work with a Digital Marketer

About

With 15 years' experience in the marketing and webmaster field, Alexa Velikorossova has expertise in web design and development, social media marketing, SEO, SEM, PPC Google AdWords, analytics (Google Analytics and Website Auditor), CMS, EDMs and e-newsletter communications, e-commerce, and HTML/CSS coding. She has worked as an online marketing and brand manager at Powerlink Australia, where she managed the production and delivery of the email marketing program and executed the social media strategy across all channels.

Employment

4 roles
Apr 2009 - Present 17 years 1 month
Digital Marketing Specialist
Independent
  • Provided services in web design and development, social media marketing, SEO, SEM, PPC Google AdWords, analytics (Google Analytics and Website Auditor), CMS, EDMs and e-newsletter communications, e-commerce, and HTML/CSS coding.
  • Developed and executed marketing campaigns for clients.
  • Analyzed and reported on web trends.
  • Targeted potential customers in social networks (Facebook, Instagram, Twitter) to help significantly increase the number of visitors.
  • Developed SEO and SEM which significantly boosted clients’ resources ratings in major search engines, driving more traffic to the clients.
Apr 2018 - Feb 2019 10 months
Digital Marketing & Brand Manager
Powerlink Australia
  • Managed the production and delivery of the email marketing program.
  • Delivered the social media strategy across all channels, including the creation and sourcing of content (written and visual).
  • Liaised with internal stakeholders regarding website content.
  • Used Google Analytics to analyze performance.
  • Tracked and reported on website and email usage and optimization.
Aug 2017 - Sep 2017 1 month
Online Marketing Consultant
Taste Ireland

Taste Ireland is an Irish goods distributor that offer bundles, hampers, and bulk buys.

  • Consulted on email marketing, digital sales, PPC, and CRM.
  • Created digital marketing plan.
Sep 2011 - Dec 2012 1 year 3 months
Online Marketing Specialist
Access Macquarie Ltd

Access Macquarie is the corporate arm of Macquarie University.

  • Created and managed social media content.
  • Provided website design and redesign, content writing, and updating (CMS, new CMS training).
  • Managed SEO, SEM, EDMs, and Facebook groups. Led Facebook’s fan base growth. 
  • Played a key role in doubling website revenue for IELTS Online within a six-month period by improving the user experience, simplifying the product structure, SEO and copywriting. IELTS Online is an eLearning product developed by Access Macquarie.
  • Developed combined marketing strategies to get more students for English Language Center.

Education

Jan 2011 - Dec 2012 1 year 11 months
Diploma, IT Project Management
TAFE
Sep 2000 - Jun 2005 4 years 9 months
Master's Degree, IT
St. Petersburg State University of Culture & Arts

Portfolio

2 items