Alexa Velikorossova

• Provided services in web design and development, social media marketing, SEO, SEM, PPC Google AdWords, analytics (Google Analytics and Website Auditor), CMS, EDMs and e-newsletter communications, e-commerce, and HTML/CSS coding.
• Developed and executed marketing campaigns for clients.
• Analyzed and reported on web trends.
• Targeted potential customers in social networks (Facebook, Instagram, Twitter) to help significantly increase the number of visitors.
• Developed SEO and SEM which significantly boosted clients’ resources ratings in major search engines, driving more traffic to the clients.

• Managed the production and delivery of the email marketing program.
• Delivered the social media strategy across all channels, including the creation and sourcing of content (written and visual).
• Liaised with internal stakeholders regarding website content.
• Used Google Analytics to analyze performance.
• Tracked and reported on website and email usage and optimization.

Taste Ireland is an Irish goods distributor that offer bundles, hampers, and bulk buys.

• Consulted on email marketing, digital sales, PPC, and CRM.
• Created digital marketing plan.

Access Macquarie is the corporate arm of Macquarie University.

• Created and managed social media content.
• Provided website design and redesign, content writing, and updating (CMS, new CMS training).
• Managed SEO, SEM, EDMs, and Facebook groups. Led Facebook’s fan base growth. 
• Played a key role in doubling website revenue for IELTS Online within a six-month period by improving the user experience, simplifying the product structure, SEO and copywriting. IELTS Online is an eLearning product developed by Access Macquarie.
• Developed combined marketing strategies to get more students for English Language Center.