Anthony Cerullo

• Produced both short and long-form technical articles in a variety of industries such as finance, healthcare, business, and more. All articles are optimized for search engines.
• Wrote to customers in their terms and on their level so that the advertiser's sales message is more readily received.
• Crafted advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
• Presented drafts and ideas to clients. Vary language and tone of messages based on product and medium.
• Consulted with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
• Developed advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
• Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
• Conducted research and interviews to determine which of a product's selling features should be promoted.
• Reviewed advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
• Edited or rewrote existing copy as necessary, and submited copy for approval by supervisor.

YouHodler is a blockchain-based fintech platform.

• Managed the team of writers and editors, determined the look and feel of the publication, decided what to publish, and oversaw the publication's operations and policies.
• Crafted SEO-focused articles, planned keywords for SEO, conducted backlink outreach, and provided copy for all marketing related materials.

Nauticus provides user-friendly, efficient and secure financial trading solutions utilizing blockchain technology, underpinned by the Nauticus Coin.

• Served as the main point of contact between clients and employees.
• Learned the needs of clients and developed plans to meet them.
• Regularly checked in on clients to ensure they're satisfied with the company.