Anthony Cerullo
Fintech Writing

Anthony Cerullo

Editor-in-chief for a blockchain-based fintech platform.
Work with Anthony Work with a Fintech Writing

About

Anthony Cerullo is an experienced content manager, client relations specialist, and content writer with a demonstrated history of working in the capital markets industry. He is skilled in written and verbal communication, search engine optimization (SEO), client relations, entrepreneurship, strategic planning, business development, and digital marketing. As a writer, he produces both short and long-form technical articles in a variety of industries such as finance, healthcare, business, and more. Anthony works as an editor-in-chief for a blockchain-based fintech platform.

Employment

3 roles
Jan 2019 - Present 7 years 4 months
Editor-in-Chief
YouHodler

YouHodler is a blockchain-based fintech platform.

  • Managed the team of writers and editors, determined the look and feel of the publication, decided what to publish, and oversaw the publication's operations and policies.
  • Crafted SEO-focused articles, planned keywords for SEO, conducted backlink outreach, and provided copy for all marketing related materials.
Aug 2015 - Present 10 years 9 months
Writer
Independent
  • Produced both short and long-form technical articles in a variety of industries such as finance, healthcare, business, and more. All articles are optimized for search engines.
  • Wrote to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Crafted advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
  • Presented drafts and ideas to clients. Vary language and tone of messages based on product and medium.
  • Consulted with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Developed advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Conducted research and interviews to determine which of a product's selling features should be promoted.
  • Reviewed advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Edited or rewrote existing copy as necessary, and submited copy for approval by supervisor.
Oct 2018 - Jan 2019 3 months
Head of Client Relations
Nauticus Blockchain

Nauticus provides user-friendly, efficient and secure financial trading solutions utilizing blockchain technology, underpinned by the Nauticus Coin.

  • Served as the main point of contact between clients and employees.
  • Learned the needs of clients and developed plans to meet them.
  • Regularly checked in on clients to ensure they're satisfied with the company.

Education

Sep 2010 - May 2014 3 years 8 months
Bachelor of Arts, English Literature
University of Massachusetts - Boston

Portfolio

6 items