Shazrina Daud
Social Media Management Expert

Shazrina Daud

Marketing & social media manager at eGentic Asia Pacific.
Work with Shazrina Work with a Social Media Management Expert

About

Shazrina Daud is an experienced social media manager with expertise in a broad range of digital marketing platforms, delivering and setting up successful digital campaigns across APAC with cross-cultural teams. Her skills include social media and Google advertising, online media buying, and analytics. She works as a marketing and social media manager at eGentic Asia Pacific and has worked at Aspire Global Network, where she managed the company’s social media platforms.

Employment

3 roles
Sep 2016 - Present 9 years 8 months
Marketing & Social Media Manager
eGentic Asia Pacific Pte Ltd

eGentic is an online marketing business providing services to clients in many segments of B2C business, including entertainment and media, banks, insurances, communications, as well as online and traditional retailers. 

  • Provided quality leads through various media buying platforms (DSPs) for APAC markets.
  • Successfully managed multiple Google ad campaigns and other social media advertising campaigns.
  • Created content for social media, native, push and pop advertising.
  • Generated leads up to 500-700 per country, per day. Increased profit by 10% to 15% for each market, each month through optimization; A/B testing of ad copies and landing pages.
  • Created optimized landing pages.
  • Lead Facebook and other media buying training for the team to aid in performance.
  • Mastered technical tracking systems (Voluum and FunnelFlux) for better optimization of campaigns.
  • Maintained good relationships with partners.
  • Planned budgets for ongoing advertising campaigns.
  • Organized the 2018 company trip to Langkawi. 
Jun 2016 - Sep 2016 3 months
Office & Social Media Manager
Aspire Global Network

Aspire Global Network specializes in recruiting for the digital, media, and marketing industries.

  • Engaged online users through the company’s social media platforms. Number of followers increased by 30%.
  • Managed in Facebook and Instagram analytics.
  • Increased the number of views for the company’s website by 20% by optimizing website content.
  • Created blogs about the current trends in the digital, media, and technological space which maximizes the potential outreach to the company’s website.
Oct 2014 - Jun 2016 1 year 8 months
Marketing & Administration Executive/Acting Manager
Rosemount International School

Rosemount International School is a private international school in Singapore providing schooling at the preparatory (kindergarten) and junior school (primary) levels. 

  • Engaged parents on major school activities and potential clients through social media sites. New school tour appointments boosted by 40%.
  • Placed advertisements for the school on popular and credible websites such as SassyMama and Singapore Expats.
  • Ran Google Ads campaign and managed to increase new enrollments by 20%.
  • Handled the recruitment and induction of new office staff; supervised, trained, and managed them on using the school’s system, marketing sites, etc.

Education

Jun 2018 - Jun 2019 1 year
Specialist Diploma, Digital Marketing & Analytics
Singapore Polytechnic
Oct 2010 - Jun 2013 2 years 8 months
Bachelor of Business (Management), Marketing
Royal Melbourne Institute of Technology (RMIT)