Jia Yung Lee

ABCC is a world-class cryptocurrency exchange, aiming to provide a user-centric crypto trading experience.

• Managed and created content for social media accounts, specifically Telegram, Twitter, Reddit, and ABCC Blog with a combined following of 66,000.
• Planned and executed the content calendar for ABCC blog, averaging 1,300 views and 1,100 minutes read per month.
• Utilized SendPulse to create mailing lists, campaigns, and email templates.
• Conducted A/B testing to optimize results such as 97,899 emails sent, 30.3% open rate, and 3% CTR.

MegaX is a retail network based on spendable blockchain tokens of more than 40,000 brands.

• Generated content for various collaterals needed for ICO, such as but not limited to whitepapers, investment decks, and marketing articles. Clients include AntiHack, BlueMeg, and VodiX.
• Managed social media calendar, suggested ICO bounty mechanics, and initiated competitor analysis.
• Carried out Blockchain research for both company (internal presentation) and clients (weekly newsletter), and sharing relevant insights and current market trends.

Switcheo Network is a non-custodian exchange on the NEO blockchain which allows trading of Ethereum and NEO tokens.

• Created and managed content on Twitter, Reddit, and Medium.
• Developed brand identity, brand persona, and brand messaging.
• Provided digital marketing services, including Google Analytics, SEO marketing, and email marketing.

• Worked with key agencies on Essence of Chicken campaigns such as “Ya Kun x BHR,” “Game On,” “Single Serve” and “Alphamynd” in planning, delivery, and post-campaign review phase to ensure campaigns run in line with marketing calendar dates.
• Utilized Google Analytics and Adobe Analytics to measure metrics for Brandsworld site, review, and provide inputs for digital campaigns.
• Drafted marketing campaign briefs and creative media briefs, such as radio and video ads, to align with agencies on deliverables.
• Coordinated with trade marketing team on in-store details (shelf space, product dates, store locations) for roadshows and store promotions to run smoothly.