Blue Ridge Vantage is a creative photography and video production in Northern Virginia.<ul><li>Created original marketing scripts for various clients, balancing brand requirements with innovative storytelling.</li><li>Collaborated with the production and managerial teams to finalize scripts, including shot selections, settings, and dialogue.</li><li>Employed visual and verbal storytelling techniques to deliver persuasive messages.</li></ul>

Senior Scriptwriter

AdChief is a self-serve creative dynamic products ad platform.<ul><li>Pitched monthly content strategies covering blogs, landing pages, and social media marketing to various e-commerce brands.</li><li>Implemented best-practice SEO through high-level content research, auditing and execution using SEMrush, Answer The Public, BuzzSumo, and Google Analytics.</li><li>Wrote and edited content marketing material, including blogs, emails, social media posts, and sales landing page copy.</li><li>Liaised with clients to discuss content strategies, blog topics, and KPIs.</li><li>Managed external writers and collaborated with developers to create landing pages and blogs.</li></ul>

Content Manager

Bowman Sculpture is an art gallery specializing in 19th, 20th century, and contemporary sculpture.<ul><li>Researched 19th- and 20th-century artists and their works to fact-check catalogue entries.</li><li>Performed detailed copyediting and proofreading on catalog entries.</li><li>Wrote advertorials for the gallery and its art exhibitions.</li></ul>

Editor

HotelsCombined is a hotel price comparison site, where users can compare the best prices from all the top travel sites with one simple search.&nbsp;<ul><li>Successfully developed the HotelsCombined WordPress blog from publishing one story per month to publishing 12 stories per month, increasing organic traffic by 250%.</li><li>Managed five external writers creating content for the blog and website.</li><li>Collaborated with in-house developers and managers on blog topics, content strategies, and staffing.</li><li>Implemented best-practice SEO techniques to ensure maximum content exposure.</li><li>Worked independently while researching, writing, and self-editing ten 2,500-word articles per month and additional website content, including landing pages.</li></ul>

Senior Copywriter

<ul><li>Wrote 12 real estate advertorials per week for Queensland’s The Courier-Mail, providing persuasive architectural walkthroughs that increased auction attendance.</li><li>Collaborated with an in-house team to create monthly social media strategies and independently wrote 15 monthly Facebook posts for the world’s largest tractor manufacturer, Mahindra, delivering the company 3,000 more Facebook followers over 18 months.</li><li>Conducted interviews with Mahindra dealerships and real estate agents to create informative and newsworthy content.</li><li>Sourced and edited photographs for Mahindra Facebook posts.</li><li>Performed extensive online research to provide accurate and authoritative content.</li></ul>

<ul><li>Contributed stories and editorial direction to the monthly travel magazine, Travel Ideas, which was awarded ‘Best Overall Editorial – Print’ at the 2016 International Content Marketing Awards.</li><li>Helped increase the Flight Centre Blog’s page views by over 2,000% and organic traffic by 650% by providing informative and entertaining content, employing best-practice SEO techniques and managing editorial direction.</li><li>Wrote scripts for television advertorials while preserving multiple brand voices.</li><li>Collaborated with developers, designers, and UX staff to create website pages, modernize the blog, and publish monthly magazines.</li><li>Wrote across online, print, and video platforms for multiple Flight Centre Travel Group brands with specific voices and audiences.</li><li>Interviewed and worked with Instagram influencers to create destination-driven content and marketing campaigns.</li><li>Collaborated with the advertising team to create timely email marketing campaigns.</li><li>Led a team of three writers to create marketing content for group travel companies.</li><li>Controlled the editorial strategy and daily publishing calendar for Flight Centre’s online blog, publishing six articles per day at maximum frequency.</li><li>Wrote and edited content for blogs and landing pages in WordPress and Drupal.</li></ul>

Brand Copywriter & Website Editor

Wrote eight real estate advertorials for upmarket properties on the Australian market. Published in The Courier-Mail.

Real Estate Advertorials

Benjamin Stower

Created an article featuring five renowned artists from Austin.

Geography G Spots: Austin, Texas

Wrote and finalized the script for Homespire Mortgage's new renovation loan promotion; created the video's setting and direction; and wrote the dialogue and actions and suggested camera shots, music, and B-roll footage of renovations.

Renovation Loans | Homespire Mortgage

Wrote and finalized the script promoting Homespire Mortgage's initiative with the no-kill animal shelter, Homeward Trails. Ben wrote the dialogue while also creating a free-flowing story with a distinct arc, emotive shots, and a lasting ending.

Homeward Trails - Homespire Mortgage Fairfax

Created a video advertisement introducing Homespire Mortgage's new mascot, Howie. Ben was given the first draft of the script, which he rewrote to create a more engaging story that was both entertaining and true to the company's beliefs.

Meet Howie! Homespire's Surprising New Loan Officer

Created an advertorial for Bowman Sculpture, the world's premier gallery for sculpture by Auguste Rodin. Published in "The Sunday Times" (UK) March 8, 2020.

Remarkable Sculptures From Around the World

Published content in Travel Ideas: UK Issue.

Britain's Master Storytellers

Worked with Flight Centre, HotelsCombined, Mahindra, Homespire Mortgage, Escape Travel, The Courier-Mail, and Blue Ridge Vantage.

Copywriting Portfolio

English (British)

Benjamin Stower is a content specialist with over six years’ experience providing engaging stories, advertorials, and SEO-driven content for various publications and websites. He has developed his writing and editing expertise as the main brand editor and writer for Flight Centre and as a self-driven freelancer, working on blogs, website content, video scripts, social media posts, and magazines. At NewsCorp, he has written real estate advertorials for Queensland’s The Courier-Mail and Facebook posts for tractor manufacturer Mahindra.

Benjamin Stower

Employment Highlights

Education Highlights

Portfolio

Real Estate Advertorials

Geography G Spots: Austin, Texas

Renovation Loans | Homespire Mortgage

Homeward Trails - Homespire Mortgage Fairfax

Meet Howie! Homespire's Surprising New Loan Officer

Remarkable Sculptures From Around the World

Real Estate Advertorials

Geography G Spots: Austin, Texas

Renovation Loans | Homespire Mortgage

Homeward Trails - Homespire Mortgage Fairfax

Meet Howie! Homespire's Surprising New Loan Officer

Remarkable Sculptures From Around the World