Kishan S

About

Kishan is a Singaporean digital marketing enthusiast currently managing a local start-up specializing in delivering digital solutions and services for Asian marketers and consumers. In the past decade, Kishan has acquired a unique blend of skills and experiences in coding, marketing and data analytics. He has also been awarded the Lee Kuan Yew and IDA Gold Medals in addition to the Amobee All-Star Award for achievements in the technology and marketing domains. Having graduated as a full stack web developer, Kishan started off his career as a data scientist at NUS, leading ground-breaking research on social commerce. he then pursued opportunities to experience "organized chaos" first-hand at agencies where he built digital teams from scratch and delivered industry-leading campaign performance+insights for leading consumer brands including Singtel, Telkomsel, Prudential, Cartier, Montblanc, Volvo, Lux, Samsung, Panasonic, HTC, Mediacorp and McDonalds. Outside work, Kishan channels his passion in marketing technology by delivering keynotes at conferences, conducting masterclasses and training workshops for digital teams and collaborating on digital transformation projects with leading regional brands.

Employment

5 roles

Jun 2017 - Present 8 years 11 months

Founder & Head of Digital

ThinkSocial Asia

ThinkSocial Asia is a Singaporean marketing technology start-up focused on Asia. ThinkSocial Asia specializes in delivering digital solutions and consultancy to brands to help them achieve their business goals based on Asian consumer insights and regional success stories.

Delivered consulting services to clients based on Asian consumer insights, regional trends, and success stories.
Curated conversations and generate discussions around the latest stories and trending topics in the Asian World of Social.
Managed social campaigns and delivered actionable insights for large consumer brands such as Singtel, Telkomsel, Prudential, Cartier, Montblanc, Volvo, Lux, Panasonic, HTC, Mediacorp, and McDonald's.

Jan 2018 - Apr 2019 1 year 3 months

SMB Account Management Lead for APAC

Socialbakers

Socialbakers is a global AI-powered social media marketing company offering a marketing SaaS platform called the Socialbakers Suite.

Developed and maintained excellent client relationships, so clients renew their current agreement with Socialbakers and derive more value by using more of the current purchased product, and another product from the Socialbakers platform.
Tripled the recurring revenue from two key SMB clients within one year of being assigned these client accounts.
Exceeded customer retention and revenue growth sales targets by devising scalable sales strategies for increasing client adoption and upselling/cross-selling new products.
Drove customer success in their social media marketing efforts by conducting social strategy and training workshops to communicate commercial and engagement opportunities across the leading social platforms to client teams.

Jan 2016 - Dec 2017 1 year 11 months

Social Media Lead, Asia

Amobee

Amobee is an independent advertising platform that unifies all advertising channels, including TV, programmatic, and social.

Served as the paid social lead for strategic client accounts.
Smashed performance on a USD10,000 FB POC campaign which influenced clients’ decision to shift their multimillion-dollar annual social ad budget to the Amobee self-serve platform, generating a new revenue stream as a result.
Managed and met a multimillion-dollar quarterly sales target by upselling on high-performing campaigns and troubleshooting issues that affect campaign delivery.
Developed and executed Amobee's social strategy and operations to ensure growth and achievement of regional business objectives.
Led a team of campaign managers to ensure paid social campaigns are deployed with 100% accuracy and delivered to meet client objectives and KPIs.
Trained the paid-social team and clients in the intricacies of paid social via the preparation and delivery of Social 101 workshops and monthly social newsletters.
Devised strategic recommendations on how sales and campaign performances can be optimized and enhanced by analyzing media plans and campaign data.

Jan 2015 - Jan 2016 1 year

Digital Insights & Planning Associate, APAC

Golin

Performed digital asset audits and identified strategic improvements for social media strategies by leveraging social listening and other reporting tools, including Digimind, Sprinkler, Brandwatch, Facebook Business Manager, and Google AdWords.
Conducted market research and delivered rich insights to account teams and clients on ways to make clients’ digital efforts more ROI-driven and aligned with what resonates with target audiences.
Offered periodic updates to account teams on latest advertising opportunities to enable them to strengthen new business pitches as well as to upsell social media to existing clients.
Identified upsell opportunities across assigned accounts and partnered with account directors and managers to drive incremental revenue.

Jan 2013 - Jan 2015 2 years

Data Scientist for Digital Marketing

National University of Singapore

Generated insights on the impact of Chinese online fashion SMBs’ social media marketing strategies on consumer engagement and sales performance through quantitative methods including regression analysis that performed on data extracted from social media and e-commerce platforms.
Built automation scripts to ingest and stitch digital engagement and sales data from social and e-commerce platforms.
Conducted surveys and interviews with customers and owners of SMBs to better understand consumer and advertiser behaviours.
Analysed the collected data using quantitative procedures.