KrisShop is Singapore Airlines’ flagship travel retailer.<ul><li>Managed KrisShop social media platforms (Facebook, Instagram, and Telegram).</li><li>Planned and came up with marketing strategies to drive social media growth, engagement, traffic, and sales.</li><li>Grew new accounts from 0 to over 50,000 followers (Facebook and Instagram) with a combination of strategies, including giveaways, paid ads, collaborations, and more.</li><li>Worked with different departments and brands to develop social media assets.</li><li>Managed creative and media agencies to create monthly content calendar to drive KrisShop brand awareness and traffic.</li><li>Prepared insightful campaign reports including analysis, observations, learnings, and recommendations with Google Analytics and Supermetrics.</li></ul>

Assistant Digital Marketing Manager

Construct Digital is an award-winning independent B2B-focused digital marketing agency headquartered in Singapore.<ul><li>Created integrated media plans, campaign flows and marketing strategies across various channels with a clear rationale for channel selection, well-defined tactics, and user journeys involving Facebook, Instagram, LinkedIn, video, search, display, and programmatic.&nbsp;</li><li>Managed digital marketing for SEA markets (Singapore, Malaysia, Vietnam, Indonesia, Thailand, Philippines, and Myanmar). Spent around 100,000 on media buys. Generated thousands of leads.&nbsp;</li><li>Handled day-to-day implementation, optimization, and performance monitoring of campaign activities and execute ad campaigns including working with and managing third-party vendors to deliver campaign KPIs.</li><li>Prepared insightful campaign reports including analysis, observations, learnings, and recommendations with Google Analytics and Supermetrics. </li><li>Deep-dived into analytics to understand why certain channels perform better than the rest and provide actionable insights for the clients backed by data. </li><li>Worked efficiently and effectively with multiple accounts and within tight time constraints.</li></ul>

Digital Marketer

<ul><li>Secured multiple clients and developed Facebook Ads campaigns effectively for e-commerce, real estate, clinics, live events, etc.</li><li>Generated over 100 leads to a free workshop with over 3,000 worth of sales closed on the spot, with a potential 30,000 and more sales upon follow-up. All Using Facebook Ads.</li><li>Generated 150 leads in two months with Facebook Ads and landing page, closing 15,000 worth of sales. Helped implement a proper after-sales follow-up of email autoresponder, phone and SMS to increase the conversion rate. The client continued to see revenues of 15 to 20,000 per month.</li><li>Worked with real estate clients getting close to over 300 leads using FB ads with just 5,000 ad spend. Running CTW, lead gen, and video ads campaigns as well as retargeting ads. Clients managed to close leads that land them in the top 10 Platinum Achievers in PropNex.&nbsp;</li><li>Successfully spearhead campaigns including lead generation, landing page optimization, email marketing, Facebook, and Instagram. </li><li>Performed constant split-testing of advertisements, ad strategies, ad campaigns, and optimizations. </li><li>Grew an account from 0 to 40,000 organic followers with an average of 800 engagements (likes and comments) per post. Best performing posts consistently have more than 1,000 engagements, highest post reaching 2,000 engagements with $0 ad spend.</li><li>Spent around SGD70,000 on Facebook and Instagram ads.</li></ul>

Facebook Marketer

2EZ Asia is a Singapore-based web design and development agency that specializes in helping businesses leverage websites, mobile apps, and online marketing.<ul><li>Managed accounts for web development, advertising, and marketing. </li><li>Presented campaign proposals to clients and project pitching for government tenders on GeBIZ. </li><li>Launched and handled dozens of web development projects including e-commerce, corporate, and customized websites. Closed multiple projects between the range of 20k to 70k. </li><li>Developed online marketing campaigns to increase sales for e-commerce clients. Handled and liaised with multiple clients for their marketing and advertising needs, including collaterals, designs, packaging, ATL advertising, media buys, etc. </li><li>Worked closely with clients to develop and execute a proactive, Facebook content calendar, managing all phases of marketing initiatives from concept through delivery and optimization. </li><li>Assisted the marketing team with developing and implementing Facebook strategies, effectively increasing clients’ followers to a total of 100k and driving brand awareness on their Facebook. </li><li>Clients: Ayam Brand, Continental Delight, DG Soldier Talk, Dynacast, Elsie Kitchen, Energizer, Eveready, Football Association of Singapore, Jack n Jill, Konica Minolta, Rasel Catering, Western Digital, Woh Hup, etc.</li></ul>

Business Account Manager

Will Ng

English (British)

Will Ng has over nine years of experience in various digital marketing aspects, including social media marketing and management, lead generation, email marketing, campaign management, web analytics, and more. He works as an assistant digital marketing manager for Singapore Airlines’ flagship travel retailer KrisShop, where he is responsible for social media platforms like Facebook, Instagram, and Telegram. His past clients include Energizer, Eveready, Football Association of Singapore, and Jack n Jill, among others.

Will Ng

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