Nov 2020 - Present 5 years 5 months
Brand Manager
SwingDev
About
I am a digital marketing manager with six years of experience. I specialize in B2B inbound marketing for IT services. I have both hands-on and managerial experience in content marketing, PPC, SEO, events, website creation, and optimization. I managed inbound and outbound lead generation activities and defined the long- and short-term marketing strategy for key company services. I have experience in communications, having worked as a communications manager for companies like Promity and Inteliclinic.
Employment
Apr 2018 - Present 8 years
Digital Marketing Lead
EL Passion
EL Passion offers custom web and mobile app development as well as digital product design for startups and innovative companies.
- Managed inbound and outbound lead generation activities.
- Defined the long- and short-term marketing strategy for key company services.
- Redefined the company service offering.
- Led the migration of the company website to HubSpot, website redesign and optimization.
Aug 2017 - Mar 2018 7 months
Digital Marketing Manager
EL Passion
EL Passion offers custom web and mobile app development as well as digital product design for startups and innovative companies.
- Managed and executed inbound marketing lead generation.
- Oversaw content and PPC activities performed by freelancers, agencies, and inhouse teams.
- Created brand and communication guidelines to ensure brand consistency.
Aug 2016 - Jul 2017 11 months
Content Marketing Specialist
EL Passion
EL Passion offers custom web and mobile app development as well as digital product design for startups and innovative companies.
- Created content for the website, landing pages, case studies, blog, and social media.
- Promoted events organized by EL Passion through PR activities and Facebook Ads.
- Shared content to increase the reach and collected metrics about content performance.
- Managed company social media profiles (Facebook, Twitter, Instagram, LinkedIn, YouTube) through native apps and Buffer; organically grew Instagram follower base by 45% in three months.
Sep 2015 - Aug 2016 11 months
Marketing & Communications Manager
Promity
Promity is a consulting and IT company that provides business intelligence and big data services and software using the machine learning algorithms.
- Introduced scheduled email automation which increased the CLV.
- Created and optimized product landing pages.
- Coordinated company presence at fairs and conferences.
- Worked with multiple cross-functional teams to develop effective marketing materials.
Nov 2014 - Aug 2015 9 months
Communications Manager
Inteliclinic
Inteliclinic is an engineering studio specializing in artificial intelligence technologies and biological signal processing systems.
- Managed company's PR, its profiles on social media and the blog.
- Built long-term relationships with clients.
- Acted as a Scrum Master, led the delivery of sprints and interaction with product owners.
