Natalie Lasance

Keep it Cleaner is a multifaceted brand that offers a range of health food products and an online subscription-based lifestyle program. 

• Launched Keep it Cleaner program, defining social media, content strategy, tone of voice, and branding.
• Expanded Keep it Cleaner FMCG grocery business with marketing, social media and content strategies, including launching into Woolworths.
• Developed and refined program content, including writing and editing the blog, weekly affirmations, recipes, workouts, meditations, and more.
• Managed small, committed team; introducing and refining processes and workflows.
• Set paid advertising strategy and created multiple content variations to test and learn.
• Managed EDM program to improve member satisfaction and retention.
• Handled a team of freelancers to ensure consistency of content across all areas of the business.
• Inspired team to constantly innovate with the goal of increasing brand awareness and reaching new international audiences.
• Helped over 100,000 people (plus millions more through the grocery line) become the healthiest, happiest version of themselves.

kikki.K is an award-winning retailer offering stylish gifts, stationery, and functional organizing tools in Scandinavian designs.

• Developed marketing strategies to highlight key brand pillars
• Grew and leveraged a combined social audience of 1 million.
• Provided creative direction of copy and visual content, including blogs and videos.
• Launched the brand in new markets and implemented a localized content strategy for Hong Kong, Singapore, and the UK.
• Managed budget, paid advertising, and influencer program.
• Used Google Analytics to continually improve the customer journey and CRM strategies.
• Worked closely with the founder and key stakeholders to translate their vision into commercially successful digital strategies.
• Managed major marketing campaigns and initiatives, including kikki.K Dream Christmas and Dated 2019.

• Wrote exciting and inspirational content for myer.com.au, EDM program, and the blog, including editorial content on fashion and home trends.
• Developed content and digital strategy, including new initiatives and competitions.
• Created engaging social media and blog content to increase customer engagement.
• Worked collaboratively with the art director to create new season designer online lookbooks, plus support the seasonal Myer catwalks through innovative social content.
• Provided photography and social media posting at key events, including Myer race days.

Clue is a Perth-based digital agency, focused on integrating a range of digital services and software products to create bespoke digital solutions for clients.

• Created engaging and informative copy for clients to a set brief.
• Developed social media strategy and content creation.
• Provided account management and handled client relations.

• Created engaging content for topshop.com, EDM program, and social media channels.
• Developed community management for Topshop's social media fans.
• Provided copywriting for topshop.com and the blog.
• Conducted briefing of freelance photographers for social media content and street style imagery.