<ul><li>Provided services in content and social strategy, copywriting, community management, influencer marketing, and image and video production.</li><li>Developed organic and paid social media strategies for clients in fashion, lifestyle, hospitality, and wellness industries.</li></ul>

Social Media Marketing Consultant

Keep it Cleaner is a multifaceted brand that offers a range of health food products and an online subscription-based lifestyle program.&nbsp;<ul><li>Launched Keep it Cleaner program, defining social media, content strategy, tone of voice, and branding.</li><li>Expanded Keep it Cleaner FMCG grocery business with marketing, social media and content strategies, including launching into Woolworths.</li><li>Developed and refined program content, including writing and editing the blog, weekly affirmations, recipes, workouts, meditations, and more.</li><li>Managed small, committed team; introducing and refining processes and workflows.</li><li>Set paid advertising strategy and created multiple content variations to test and learn.</li><li>Managed EDM program to improve member satisfaction and retention.</li><li>Handled a team of freelancers to ensure consistency of content across all areas of the business.</li><li>Inspired team to constantly innovate with the goal of increasing brand awareness and reaching new international audiences.</li><li>Helped over 100,000 people (plus millions more through the grocery line) become the healthiest, happiest version of themselves.</li></ul>

Senior Social & Content Manager

kikki.K is an award-winning retailer offering stylish gifts, stationery, and functional organizing tools in Scandinavian designs.<ul><li>Developed marketing strategies to highlight key brand pillars</li><li>Grew and leveraged a combined social audience of 1 million.</li><li>Provided creative direction of copy and visual content, including blogs and videos.</li><li>Launched the brand in new markets and implemented a localized content strategy for Hong Kong, Singapore, and the UK.</li><li>Managed budget, paid advertising, and influencer program.</li><li>Used Google Analytics to continually improve the customer journey and CRM strategies.</li><li>Worked closely with the founder and key stakeholders to translate their vision into commercially successful digital strategies.</li><li>Managed major marketing campaigns and initiatives, including kikki.K Dream Christmas and Dated 2019.</li></ul>

Social Media & Content Manager

<ul><li>Wrote exciting and inspirational content for myer.com.au, EDM program, and the blog, including editorial content on fashion and home trends.</li><li>Developed content and digital strategy, including new initiatives and competitions.</li><li>Created engaging social media and blog content to increase customer engagement.</li><li>Worked collaboratively with the art director to create new season designer online lookbooks, plus support the seasonal Myer catwalks through innovative social content.</li><li>Provided photography and social media posting at key events, including Myer race days.</li></ul>

Digital Writing Lead

Clue is a Perth-based digital agency, focused on integrating a range of digital services and software products to create bespoke digital solutions for clients.<ul><li>Created engaging and informative copy for clients to a set brief.</li><li>Developed social media strategy and content creation.</li><li>Provided account management and handled client relations.</li></ul>

Copywriter & Social Media Manager

<ul><li>Created engaging content for topshop.com, EDM program, and social media channels.</li><li>Developed community management for Topshop's social media fans.</li><li>Provided copywriting for topshop.com and the blog.</li><li>Conducted briefing of freelance photographers for social media content and street style imagery.</li></ul>

Fashion Writer & Social Media Coordinator

Produced gift wrapping ideas blog post for kikki.K.

kikki.K Gift Wrapping Ideas

Natalie Lasance

Wrote a feature on Australian artist William Mackinnon for Port Magazine.

Port Magazine - William Mackinnon

Created a fashion feature for Dazed Digital.

Dazed Digital: Cassette Playa

Created the Myer SS14 designer cookbook featuring Q&A with Kim Ellery.

Myer SS14

Wrote a blog post on kitchen organization, published on the kikki.K website.

kikki.K Organisation Blog Post

Developed images for the kikki.K Svenska Hem Stilla collection.

Styling - kikki.K Homewares Collection

Produced images for kikki.K wellness planner.

Styling - kikki.K Wellness Planner

Launched Keep it Cleaner program, defining social media, content strategy, tone of voice, and branding.

Keep it Cleaner Rebrand

Developed social media strategy and advertising for a Melbourne cafe which also specializes in Asian inspired cakes and pastries.

The Usual Joint Photography

Wrote and edited style notes EDM for Topshop.

Topshop Style Notes

English (British)

Natalie Lasance is a digital creative and storyteller specializes in content and social strategy, copywriting, community management, influencer marketing, and image and video production. With over seven years of digital marketing experience, she has worked for some of the world's leading brands such as Keep it Cleaner, kikki.K, Topshop, and Myer, and publications like Dazed and Confused and Port Magazine. As a social media marketing consultant, she has developed organic and paid social media strategies for clients in fashion, lifestyle, hospitality, and wellness industries.

Natalie Lasance

Employment Highlights

Education Highlights

Portfolio

kikki.K Gift Wrapping Ideas

Port Magazine - William Mackinnon

Dazed Digital: Cassette Playa

Myer SS14

kikki.K Organisation Blog Post

Styling - kikki.K Homewares Collection

kikki.K Gift Wrapping Ideas

Port Magazine - William Mackinnon

Dazed Digital: Cassette Playa

Myer SS14

kikki.K Organisation Blog Post

Styling - kikki.K Homewares Collection