Cheech Foo
Search Engine Optimization Expert

Cheech Foo

E-commerce and enterprise SEO expert for Chinese marketing.
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About

Cheech Foo is an independent SEO and CRO professional specializing in Chinese digital marketing including WeChat, Weibo, Baidu and mobile payment solutions like WeChat Pay and Alipay. His excellent understanding of the western markets and local Chinese marketing landscape has helped various Australian businesses market growth both in China and within Australia. Cheech has also provided paid search optimization and analytics optimization services for brands and publicly listed companies such as Huggies, Commonwealth Bank, Accumax Global, Lonely Planet, and Cedar Woods Properties. A director of Ignite Search and Ignite China, he is a finalist for 2018 Information Technology Category Small Business Champions and 2017 Belmont & Western Australian Small Business Awards.

Employment

7 roles
Sep 2014 - Present 11 years 8 months
Director
Ignite Search

Ignite Search is a high-performance digital marketing agency, focusing primarily on search engine optimization as well as paid search, analytics optimization, and conversion rate optimization.

  • Helped individuals and organizations build, improve, and protect their brand online.
  • Generated traffic, leads, and sales for businesses across the Asia Pacific region.
  • Finalist for Small Business Champions 2018 - Information Technology Category and 24th Belmont & Western Australian Small Business Awards 2017.
  • Clients: Huggies, Commonwealth Bank, Accumax Global, Lonely Planet and Cedar Woods Properties.
Nov 2017 - Present 8 years 6 months
Director
Ignite China

Ignite China helps businesses, whether based in Australia or from other countries to market into China and the overseas Chinese.

  • Promoted brands with Baidu pay per click (PPC), Chinese social media ads, Weibo ads and WeChat ads.
  • Offered Chinese SEO, Weibo and WeChat social media services and even Chinese websites, including design, translation, and hosting solutions optimized for access in China.
  • Finalist for 24th Belmont & Western Australian Small Business Awards 2017.
  • Clients: Piara Central, Emerald Park Private Estate, Cedar Woods Properties, Lonely Planet and Vibe Hotels.
Sep 2013 - Aug 2014 11 months
SEO Services Director
White Chalk Road

White Chalk Road is a Google Premier Partner and boutique marketing agency specializing in SEO, search marketing, advertising, and marketing automation.

  • Delivered technical website optimization, coordinated the creation and submission of website content and built online community and back links.
  • Determined the effectiveness of Internet marketing campaigns and maintained ongoing contact with clients on the progress of the projects.
  • Monitored projects from inception to completion and collaborated with team members to accomplish SEO goals.
Nov 2012 - Sep 2013 10 months
Online Marketing Account Manager
White Chalk Road
  • Managed key client accounts in the complete team delivery of online marketing services.
  • Managed external outsourcing relationships and created strategies for business development.
  • Developed online marketing strategy and planning.
  • Managed employee recruitment, induction and continuous team training optimization of core business processes.
May 2010 - Nov 2012 2 years 6 months
SEO Consultant & Senior SEO Consultant
Bruce Clay

Bruce Clay, Inc. is an award-winning global digital marketing agency providing ethical search engine optimization services, consulting, and training.

  • Involved in the complete delivery process of SEO, CRO, and SMO services.
  • Contributed to top ranking, traffic, and a positive return on investment for high traffic enterprise level clients.
  • Managed client relationships with team management experience.
  • Managed stakeholders from manager to C-level and across multiple third-party agencies by delivering PPC support, web development, UX, copywriting, media and PR to name a few.
Jan 2009 - May 2010 1 year 4 months
President
Young Adult Division of Buddhist Light International Association of Western Australia (YAD-BLIAWA)

YAD-BLIAWA is a group of youth who are not necessarily Buddhists but have an interest in learning more about Buddhism and life. 

  • Supervised promotions and advertising for the Buddha Birthday Festival 2009, and directed the development and promotion of the now defunct event website www.bbfperth.com.au. The event attracted over 20,000 patrons.
  • Dealt with conflict resolution, group training and public relations with various levels of client groups.
  • Was responsible for the management of substantial funds of the group.
Sep 2009 - Feb 2010 5 months
Website Product Manager
Kitchenware Direct

Kitchen Direct (now merged with Kitchen Warehouse) is a kitchenware retailer with 13 large format stores across Australia and an international online store.

  • Managed product content with strong detail and focus on the site and liaised with suppliers and internal staff to solve challenges.
  • Worked with one of the largest kitchenware e-commerce firms in Australia with a turnover of more than $6 million.
  • Developed complex product management through the Netsuite content management system, link building strategies, SEO article writing and competitor analysis.

Education

Jan 2006 - Dec 2008 2 years 11 months
Bachelor of Commerce, Marketing & Corporate/Investment Finance
The University of Western Australia
Jan 2007 - Dec 2007 11 months
Digital Marketing, Digital Marketing
Digital Cadet

Portfolio

7 items