Alina Odintcova
Digital Marketer

Alina Odintcova

Managed HBO Asia and Scoot Airlines accounts.
Work with Alina Work with a Digital Marketer

About

Alina Odintcova is a digital marketer with four years of international experience across different markets. Her expertise includes digital strategy, media planning, branding, content marketing, CRM, social media marketing, Facebook and Google advertising, influencer marketing, and campaign management. At FALCON Agency, she has led performance marketing projects for multiple e-commerce, FMCG businesses, and airlines across the Southeast Asia region, including Scoot Airlines, HBO Asia, Wine Connection, and Genki. Alina also has experience working for L’Oreal, British American Tobacco​, and Rocket Internet.

Employment

5 roles
Mar 2019 - Present 7 years 2 months
Digital Strategy Lead
Arrivedo

Arrivedo helps travel brands tell unique stories with a map to improve user engagement.

  • Planned and implemented the brand's multi-channel digital strategy, launched online marketing channels, introduced new lead generation tools, and improved reporting structure.
  • Fixed the company's CRM; built an email marketing strategy and improved database management processes.
  • Owned the brand's communications; built the company's sales pitch decks, email and LinkedIn strategy, created whitepapers, and provided website content copywriting.
  • Increased visitors-to-leads conversion rate with landing pages and website content optimization.
Nov 2018 - Jan 2019 2 months
Digital Marketing Lead
FALCON Agency, Singapore

FALCON Agency is a performance-led full-service digital agency with offices in Singapore and Malaysia and in-market teams across Thailand, Indonesia, Vietnam, Taiwan, and Hong Kong.

  • Led marketing for Sén Natural, a beauty brand launched by FALCON.
  • Defined the brand's multi-channel marketing strategy, launched digital channels and set up tracking and reporting templates.
  • Initiated collaborations with over 25 influencers and over ten media partners.
  • Planned and organized a successful launch event that generated extensive media outreach.
Jan 2017 - Jan 2019 2 years
Digital Marketing Manager
FALCON Agency, Kuala Lumpur & Singapore

FALCON Agency is a performance-led full-service digital agency with offices in Singapore and Malaysia and in-market teams across Thailand, Indonesia, Vietnam, Taiwan, and Hong Kong.

  • Led performance and content marketing projects with positive ROI; designed and executed multi-channel marketing strategies, managed campaign optimization, owned tracking and reporting.
  • Managed all client relationships and built partnerships with programmatic ads and PR partners.
  • Handled a new client pitch and won the agency's 2D biggest account.
  • Hired and trained digital marketing executives.
  • Clients: Scoot Airlines, HBO Asia, Wine Connection, and Genki.
Apr 2016 - Jul 2016 3 months
Digital Marketer
Rocket Internet, Easy Taxi

Easy Taxi is a mobile e-hailing application backed by Rocket Internet.

  • Relaunched the brand's performance marketing across five countries.
  • Implemented the strategy, set up AdWords and Facebook channels from scratch, and trained the local team for execution.
Jun 2015 - Dec 2015 6 months
Marketing Manager
Rocket Internet, foodpanda
  • Provided full accountability of the brand’s local marketing (online and offline) performance; drove conversion rate improvement by sending time and local content optimization.
  • Built strategic partnerships with the biggest Indonesian e-commerce; launched campaigns with x5 returns.
  • Managed four full-time employees and two interns; set clear responsibilities and goals and improved within-the-team and cross-department communication.

Education

Jan 2014 - Dec 2017 3 years 11 months
Master of Science, Marketing Management
Bocconi University
Jan 2016 - Dec 2016 11 months
Master of Science, Management
Fundação Getulio Vargas
Jan 2010 - Dec 2014 4 years 11 months
Bachelor of Science, Marketing Management
Saint Petersburg State University, GSOM
Jan 2012 - Dec 2013 1 year 11 months
Bachelor of Science, Management
HEC Paris

Portfolio

5 items