Julia Sprowls

The American Society of Radiologic Technologists is a membership association for medical imaging and radiation therapy professionals.

• Developed new social media reporting structure.
• Ideated, created, and optimized content for paid and organic social posts specific to each platform.
• Managed, reported, and tracked member-only social communication site.
• Introduced and implemented a social media management tool.
• Developed social media strategies for the company and its philanthropic arm to coincide on social media.
• Created new groups and social profiles based on audience research and platform knowledge.
• Utilized strong copywriting skills, producing copy with varying tone and messaging based on the target audience, objectives, and mediums.

Brunner is a marketing and advertising company that offers brand activation and social media services.

• Monitored, updated, and responded on various client's social media presences.
• Created content for paid and organic social posts.
• Utilized strong copywriting skills, producing copy with varying tone and messaging based on the target audience, sales objective, and medium.
• Created, maintained, and executed editorial content calendars comprised of curated and original content utilizing varying platforms and frequencies, depending on the clients' social strategy and objectives.
• Launched and tracked paid social campaigns.
• Reported and analyzed social trends and analytics per client across all channels.
• Utilized platform, industry and client benchmarks to recommend campaigns and approaches that are statistically advantageous for clients.
• Provided social audits for prospective clients.
• Worked with influencers, pro staff, and brand ambassadors on behalf of clients.
• Assisted in research for creating a social bot/training tool.
• Created response guide, posted and monitored various social channels during large Super Bowl campaign.
• Utilized various social tools for reporting, monitoring, and social listening.
• Kept company and clients abreast of new social features.
• Communicated daily with clients, third-party vendors, and cross-functional internal teams.

Sterling Jewelers is an American specialty jewelry company.

• Monitored Kay Jeweler’s and Jared the Galleria of Jewelry’s social media.
• Tracked competition’s social media and created weekly reports.
• Created content for social media usage.
• Monitored brand sentiment.
• Monitored and managed store escalations for visual merchandising program launches within the matrix system.
• Developed clear, appropriate written and oral communications regarding field-related issues.
• Accepted, evaluated, and fulfilled request/issues related to components, fixtures, and supplies and display materials for all stores in all divisions.