Patricia Chong
Events Management

Patricia Chong

Past clients include Microsoft, Informatica, Cloud Cover, Fujitsu Asia & UBM China.
Work with Patricia Work with a Events Management

About

Patricia Chong is a senior B2B Field Marketing and Events professional with deep experience supporting global and regional technology companies across APAC, EMEA, and global markets. She has led high-impact enterprise events, partner programmes, ABM initiatives, and demand generation campaigns, consistently aligning marketing execution with pipeline growth, sales enablement, and ROI. Her background spans SaaS, cloud infrastructure, IoT, data management, blockchain, and system integrators, with hands-on ownership of end-to-end event delivery, partner marketing, and account-based programmes targeting enterprise buyers and technical decision-makers. Patricia is known for combining strategic planning with hands-on execution, particularly in fast-moving, multi-market environments.

Employment

5 roles
Mar 2019 - Present 7 years 2 months
B2B Marketing & Events Contractor (APAC & Global)
Independent Consultant
  • Delivered end-to-end B2B marketing, field marketing, and event programmes for technology, SaaS, blockchain, and enterprise clients across APAC and global markets. Supported demand generation, brand building, partner marketing, and ABM initiatives through tightly executed campaigns and high-impact events.

CoachHub GmbH (via CMS Asia) – Asia Pacific Senior Marketing Manager

  • Led regional field marketing and event programmes across six APAC sub-regions.
  • Partnered closely with global marketing and regional sales teams to localise demand generation strategies.
  • Delivered event-led pipeline acceleration, campaign planning, and sales support initiatives.
  • Launched the Pacific region’s lead generation engine within 1.5 months, driving strong MQL growth.

Microsoft – APJ Marketing & Events Manager (IoT Partner Marketing Division)

  • Conceptualised and executed large-scale enterprise events, technical workshops, and partner programmes for IoT and Azure Sphere across APJ.
  • Delivered Microsoft IoT in Action (Melbourne) with 2,500+ registrations, the highest-ever for the programme.
  • Successfully pivoted flagship events to on-demand and virtual formats during COVID, ensuring continuity across multiple markets.
  • Launched and managed Azure Sphere technical workshops, coordinating logistics, partners, and delivery of technical kits across APJ.

Fujitsu Asia – Regional Systems Integrator

  • Directed field marketing and event-led demand generation campaigns supporting regional sales teams.
  • Developed sales enablement collateral, event content, and campaign assets to drive lead acquisition and pipeline growth.
  • Supported regional initiatives through partner-aligned events and targeted B2B programmes.

ZV Chain – Blockchain / Web3

  • Led content strategy, demand generation campaigns, and event execution for both virtual and physical formats.
  • Established a strong digital presence and lead generation framework within one month.
  • Delivered bilingual marketing and event assets (Simplified Chinese and English) to engage regional audiences.
  • Supported community growth through events, social media, and targeted campaigns.

MICE & Event Companies

  • Managed end-to-end event delivery including:
  • Event strategy and positioning
  • Content development and speaker management
  • Registration, on-site execution, and post-event reporting
  • Drove attendance growth and engagement through targeted event marketing campaigns.
  • Ensured smooth coordination across vendors, venues, speakers, and internal stakeholders.

SC-Nex (Sumitomo Corporation) – Digital & ICT Services

  • Conducted data analytics, reporting, and insights consolidation to support marketing decision-making.
  • Provided actionable insights to refine campaign performance, targeting, and event strategy.

Management Consulting Firms

  • Designed and executed internal communications and engagement programmes.
  • Supported enterprise software migration initiatives through structured communications, education sessions, and change-support events.

Marketing Agencies

  • Collaborated on Account-Based Marketing (ABM) programmes, GTM campaigns, and demand generation initiatives.
  • Supported agency-led clients with event strategy, execution, and field marketing programmes tied to measurable outcomes.
Aug 2022 - Apr 2023 8 months
Marketing Manager, APAC
CloudCover / ST Telemedia Cloud
  • Led field marketing and ABM initiatives targeting enterprise CTOs and technical decision-makers across APAC.
  • Executed DevOps and cloud-focused events in partnership with industry leaders, driving pipeline and brand visibility.
  • Owned regional GTM planning, budget forecasting, and integrated campaign execution.
Sep 2017 - May 2018 8 months
Partner Marketing Manager / Regional Marketing Manager (Field Marketing & Customer Advocacy), APJ
Informatica
  • Led partner and field marketing programmes across APJ, owning the strategic planning and execution of integrated marketing initiatives to drive incremental channel pipeline and revenue growth.
  • Managed regional marketing budgets, forecasting spend and optimising investments across partners, field events, workshops, and campaigns to maximise ROI.
  • Drove partner engagement and enablement, working closely with channel partners and internal sales teams to deliver joint marketing programmes aligned to regional go-to-market priorities.
  • Collaborated with global marketing teams to localise and execute enterprise campaigns, boosting brand awareness and sales effectiveness across multiple APJ markets.
  • Led field marketing and customer advocacy initiatives, identifying and developing high-value customer references to support sales, technical teams, and corporate marketing.
  • Mentored newly onboarded Field Marketing Managers across ANZ and ASEAN, guiding programme execution, regional alignment, and best practices.
  • Created 15 customer success stories (minimum three per APJ sub-region), used by field, technical, and corporate teams as enterprise case studies; one featured customer received recognition for innovation at Informatica World (USA).
  • Designed and launched a hands-on technical workshop programme that scaled across six APJ sub-regions, evolving into a repeatable demand generation engine.
  • Achieved 110% of assigned KPIs, earning profit-sharing for consistently exceeding performance targets.
Jun 2016 - Jan 2017 7 months
International Marketing Manager
UBM China (Shanghai)
  • Managed international marketing for four events namely CIOE in Shenzhen in August, ATC Global in Beijing in September, DenTech China in Shanghai in October, and Airport Cities in Qingdao in November.
  • Successfully drove an increase of 20% international visitors to CIOE (an optoelectronics exhibition acquired by UBM China in 2016) including a group delegation of 20 from India (first time for CIOE) and many first-timers to the event.
  • Launched out of the international social sites for CIOE with content management and social strategy to drive followers which led to sales enquiries.
  • Led the expansion of international database via research without any budget allocation for CIOE.
  • Successfully achieved the targeted visitor number of 2,500 for ATC Global, an event which was initially in a decision to cancel before she was on board.
  • Successfully launched out the ADAC community (a community for industry associations) onsite for DenTech China with international group participating members from the Philippines, South Korea and Malaysia.
  • Managed visitor pre-registration and quality sales enquiries for DenTech China via social strategy and campaigns.
  • Launched out International Visitors Program and VIP Paid Buyer Program for DenTech China which resulted in many international visitors onsite including various group delegations and group tours (first time for the event) in which actual purchase was carried out during the tour and it pleased the exhibitor. Leads conversion to sales during DenTech China first day as international prospects for exhibiting turned up to enquire for 2017 exhibiting opportunities.
  • Well received 15th edition of Airport Cities by the industry community with comments that the edition was the best series.
Jan 2014 - Dec 2015 1 year 11 months
Marketing Communications Manager
MP International

The MP International Group specializes in organizing exhibitions, conferences, and special events. Headquartered in Singapore with offices across Asia and Europe.

  • Handled conference and exhibition marketing for INTERPOL World in April 2015 in Singapore and ITMA in November 2015 in Milan, Italy which included brand positioning and driving leads and conversion to exhibitors/sponsors, conference delegates, and exhibition visitors.
  • Successfully generated quality leads including sales conversion and an increase of social sites’ followers or members via social strategy and campaigns.
  • Achieved 30% increase for ITMA paid conference tickets as compared to the previous series within four months without any budget given but simply via email marketing and social channels.
  • Developed and maintained effective partnership marketing with CNBC and Frost and Sullivan for INTERPOL World without any cost but mainly contra terms worth more than USD 50,000.
  • Successfully gathered many international group delegations to ITMA via closed follow-up egs 130 delegates from Germany, 25 delegates from Vietnam led by a minister and 100 delegates from Latin America; which drove 130,000 visitorships to event, an increase of 30,000 as compared to last series (visitor ticket is upon a paid fee). Conversion of 10 conference delegates to INTERPOL World via booth management and seminar presentation at Dubai in ASIS annual event.

Education

Jul 1997 - Aug 2000 3 years 1 month
Diploma, Chemical Process Technology - Industrial Chemistry
Singapore Polytechnic

Portfolio

1 item