<ul><li>Worked with Microsoft (Microsoft Worldwide IoT Partner Marketing division but under consulting agency - Sia Partner from January to 30 June 2020 as APJ marketing and events manager). Provided end-to-end events conceptualization to execution for Microsoft-owned, co-marketing, and third-party events for APJ region (digital and in-person), demand generation campaigns for field and partner marketing, and simplified Chinese translation and proofreading.</li><li>Provided content development, speaker recruitment and engagement, buyer program, campaign management to increase delegate and visitor registrations, registration management, onsite event management, pre-event preparation, and post-event reports&nbsp;for MICE companies.</li><li>Worked for blockchain companies such as ZV Chain for the development of marketing assets, content creation, lead generation campaigns, social media campaigns, and simplified Chinese translation and proofreading.</li><li>Managed lead generation campaigns and event management for regional system integrator such as Fujitsu Asia.</li></ul>

Consultant, Marketing & Events

<ul><li>Managed and executed demand generation programs aligned to corporate strategy that drive incremental pipeline for channel business.</li><li>Aligned with overall corporate business strategy and APJ partner marketing strategy to engage with partners to build campaigns that communicate brand positioning and value proposition for each partner.</li><li>Created marketing campaigns to drive Informatica’s brand awareness within the strong ecosystems of AWS, Salesforce, Microsoft, Google, Cloudera and Tableau, and other technology vendors.</li><li>Worked with the field marketing and partner sales team (across APJ with a focus in ASEAN, India and Australia) to build go-to-market programs with channel, alliance and ISV ecosystem partners that allow Informatica's to deliver unique value propositions and drive growth.</li><li>Effectively tracked and managed partners’ pipeline development within the scope of the go-to-market plan.</li><li>Managed the external partner marketing concierge service including the conducting of weekly meetings to set expectations and monitor program execution, acting as the conduit between the partners and the marketing concierge service to address program targets, deliverables and support, organizing and executing partner&nbsp;marketing launches, events and webinars, supporting channel’s usage of global marketing funds program (partner development fund and marketing development fund), working with partner sales manager to ensure proper and timely usage of funds, working with APJ sales contractor to provide weekly reports on funds usage.</li><li>Created and distributed a monthly partner marketing newsletter and live webinar as an extension of the global partner marketing initiatives.</li><li>Worked closely with the APJ director of partner marketing to best communicate the value of partners to Informatica’s customers.</li><li>Worked with the APJ field marketing to develop partner, customer case studies, and references to increase awareness externally and internally.</li><li>Leveraged tools, systems, and processes to track the success of each program and quarterly plan.</li><li>Ensured alignment across all points of our internal departments; APJ field marketing and partner sales management, APJ partner marketing, corporate marketing, legal and operational, or others as needed.</li><li>Maintained familiarity with technology relevant to Informatica’s Enterprise Cloud Data Management platform.</li></ul>

Partner Marketing Manager, APJ

<ul><li>Managed international marketing for four events namely CIOE in Shenzhen in August, ATC Global in Beijing in September, DenTech China in Shanghai in October, and Airport Cities in Qingdao in November.</li><li>Successfully drove an increase of 20% international visitors to CIOE (an optoelectronics exhibition acquired by UBM China in 2016) including a group delegation of 20 from India (first time for CIOE) and many first-timers to the event.</li><li>Launched out of the international social sites for CIOE with content management and social strategy to drive followers which led to sales enquiries.</li><li>Led the expansion of international database via research without any budget allocation for CIOE.</li><li>Successfully achieved the targeted visitor number of 2,500 for ATC Global, an event which was initially in a decision to cancel before she was on board.</li><li>Successfully launched out the ADAC community (a community for industry associations) onsite for DenTech China with international group participating members from the Philippines, South Korea and Malaysia.</li><li>Managed visitor pre-registration and quality sales enquiries for DenTech China via social strategy and campaigns.</li><li>Launched out International Visitors Program and VIP Paid Buyer Program for DenTech China which resulted in many international visitors onsite including various group delegations and group tours (first time for the event) in which actual purchase was carried out during the tour and it pleased the exhibitor. Leads conversion to sales during DenTech China first day as international prospects for exhibiting turned up to enquire for 2017 exhibiting opportunities.</li><li>Well received 15th edition of Airport Cities by the industry community with comments that the edition was the best series.</li></ul>

International Marketing Manager

<p>The MP International Group specializes in organizing exhibitions, conferences, and special events. Headquartered in Singapore with offices across Asia and Europe.</p><ul><li>Handled conference and exhibition marketing for INTERPOL World in April 2015 in Singapore and ITMA in November 2015 in Milan, Italy which included brand positioning and driving leads and conversion to exhibitors/sponsors, conference delegates, and exhibition visitors.</li><li>Successfully generated quality leads including sales conversion and an increase of social sites’ followers or members via social strategy and campaigns.</li><li>Achieved 30% increase for ITMA paid conference tickets as compared to the previous series within four months without any budget given but simply via email marketing and social channels.</li><li>Developed and maintained effective partnership marketing with CNBC and Frost and Sullivan for INTERPOL World without any cost but mainly contra terms worth more than USD 50,000.</li><li>Successfully gathered many international group delegations to ITMA via closed follow-up egs 130 delegates from Germany, 25 delegates from Vietnam led by a minister and 100 delegates from Latin America; which drove 130,000 visitorships to event, an increase of 30,000 as compared to last series (visitor ticket is upon a paid fee). Conversion of 10 conference delegates to INTERPOL World via booth management and seminar presentation at Dubai in ASIS annual event.</li></ul>

Marketing Communications Manager

Managed conference and exhibition marketing for INTERPOL World in April 2015 in Singapore.

INTERPOL World 2015 Official Show Video

Patricia Chong

English (British)

Patricia Chong is a Chinese bilingual digital marketer with over 15 years of experience in leading and hands-on managing of marketing campaigns and programs (on both digital and traditional platforms) for different projects and products catered to various industries, including optoelectronics, dental, aviation, finance and investment, life science, healthcare, technology, telecoms, energy, transport, defense and security, textile and garment, and FMCG; held in regions such as Asia Pacific, Europe, Middle East, and Africa. In her former role as APJ marketing and events manager for Microsoft project, she ran various GTM campaigns and events to help to drive demand generation for the region. Patricia also worked for Informatica and UBM China.

Patricia Chong

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INTERPOL World 2015 Official Show Video

INTERPOL World 2015 Official Show Video