Amy Wilson
Growth Marketer

Amy Wilson

Past clients include HSBS, HP, and Marks & Spencer.

About

Amy Wilson is an award-winning marketing expert, commercial director, and business mentor with over ten years' experience helping startups and FTSE100s. She has expertise in various aspects of digital marketing, including growth marketing, paid search, display marketing, SEO, content development, social media management, brand development, e-commerce marketing, and Google Analytics. Having worked with global agencies such as Havas, Rakuten, PHP, and WPP, Amy has experience handling brands like Hewlett-Packard, HSBC, Marks & Spencer, the University of the West of England (UWE), uSwitch, and Visa. In October 2015, she won the Best Use of Digital in the Travel and Leisure Sector at Digital Impact Awards.

Employment

4 roles
Feb 2010 - Present 16 years 3 months
Marketing Consultant
Independent
  • Provided services in various aspects of digital marketing, including growth marketing, paid search, display marketing, SEO, content development, social media management, brand development, e-commerce marketing, and Google Analytics. 
  • Helped clients understand how best to develop their marketing KPIs in line with their overall business goals. 
  • Create a strategy for a new business operation such as a new region, a new product, or launch a brand outright.
  • Oversaw the redesign of reports and reporting procedures to make them as streamlined and useful as possible.
  • Clients: Adstream, British American Tobacco, Brown's Fashion, BVA BDRC, Capco (Covent Garden, Earl's Court & Olympia), Churchill, Direct Line, Forward Internet Group, Further Market Research, giffgaff, GroupM, Havas, Hewlett-Packard, HSBC, James Perse EMEA, Kokoba, KX Gym Chelsea, Marks & Spencer, MediaCom, Medic Animal, M.i.h Jeans, Mindshare, Net-A-Porter, Oakley Capital, Omnicom Media Group, PetSupermarket, PHD Media, Piper Private Equity, Rakuten Marketing, Rota.com, Renault (Retail), Royal Bank of Scotland, Sea Island Coffee, Swoon Editions, Tate, Total Media, The University of the West of England (UWE), uSwitch, WPP, and wuaki.tv (now Rakuten TV).
Apr 2010 - May 2010 1 month
Account Director
Harvest Digital

Harvest Digital is a performance-based full service digital marketing agency based in London. 

  • Pitched, won, and and on-boarded the Experian B2B and B2C paid search.
  • Worked in specialist performance media team.
Aug 2009 - Dec 2009 4 months
Search Marketing Executive
Razorfish
  • Worked in the specialist paid search account team for ASDA, including ASDA Finance.
  • Launched ASDA Groceries.
Mar 2008 - Aug 2009 1 year 5 months
Search Marketing Executive
Efficient Frontier (now part of Adobe)
  • Worked across seven client accounts, each with different account managers and account team.
  • Contributed to business development by auditing prospect’s AdWords accounts and presenting opportunities for improvement during the competitive pitch process.
  • Participated in the winning pitch for Lastminute.com.
  • Clients: Marks & Spencer’s, Moneysupermarket.com, and Lastminute.com.

Education

Sep 2013 - Jun 2014 9 months
Postgraduate, MA Development, Conflict & Violence
SOAS, University of London
Feb 2011 - Jun 2012 1 year 4 months
Postgraduate, Intercultural Communication
Birkbeck, University of London
Sep 2004 - Jun 2007 2 years 9 months
Bachelor of Science, Economics
University of Sussex

Portfolio

8 items