Alison Tan
Digital Content

Alison Tan

Former head of content at The Smart Local.
Work with Alison Work with a Digital Content

About

Alison Tan is a digital content specialist focusing on video and photo content. In her previous role at The Smart Local as the head of content (YouTube/video), she managed a team to develop and execute ideas for organic and branded content for TSL’s YouTube channel. She also worked on projects for brands such as Singtel, M1, Sony, DBS, Singapore Tourism Board, Health Promotion Board, AirAsia, Cebu Pacific, Klook, and more. Alison is highly proficient in tools like Adobe Premiere Pro, After Effects, Photoshop, Lightroom, Audition, and Procreate.

Employment

2 roles
Jan 2020 - Present 6 years 4 months
Digital Content Specialist & Video Producer
Independent
  • Executed video projects depending on client's needs. This includes producing, directing, filming, post production, and talenting.
  • Worked on a range of video projects, from YouTube videos to wedding videos.
  • Created photo content for various clients.
  • Used tools such as Adobe Premiere Pro, After Effects, Photoshop, Lightroom, Audition, and Procreate.
Jun 2016 - Sep 2019 3 years 3 months
Head of Content (Video/YouTube)
The Smart Local

The Smart Local is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. 

  • Performed duties including ideation, execution, and overseeing both organic and paid advertorial content for TSL’s YouTube channel. Also involved in various managerial duties such as a quality gatekeeper for all video deliverables, market motioning, managing the entire video team (20 employees), and planning the team’s content calendar. 
  • Heavily involved in executing video projects which includes idea pitching to clients, producing, directing, filming and post production. Worked closely with clients before and during shoots to ensure expectations are met and production runs smoothly.
  • Successfully created several video series for the channel that became products that are sold to clients as a deliverable and generated revenue for the company.
  • Contributed in setting the direction, conceptualizing ideas and quality gatekeeper for TSL’s subsidiaries channels such as Eatbook and Zula during starting phases.
  • Took on additional side roles such as being a frequent on-screen talent for TSL, Eatbook, and Zula's YouTube channel. Also involved executing photography content for collaborations between TSL KOL’s and brands as well as travel content.
  • Clients and projects: Singtel, M1, Sony, DBS, Singapore Tourism Board, Health Promotion Board, Ministry Of Defense, AirAsia, Cebu Pacific, Silkair, Klook, Krispay, Tourism Fiji, ishopchangi, Guardian, Direct Asia, Jobstreet, and Hungrygowhere.

Education

Jan 2014 - Sep 2016 2 years 8 months
Bachelor's Degree, Marketing
RMIT University
Jan 2011 - Sep 2014 3 years 8 months
Diploma, Tourism and Resort Management
Singapore Polytechnic

Portfolio

6 items