Pia Cortez

About

Pia Cortez is a social media strategist, copywriter, and content creator with a background in public relations, journalism, and digital marketing. She has experience working across a wide range of industries, from lifestyle, hospitality, tech, and publishing. As a social media strategist, Pia has created social media campaigns (Facebook, Twitter, and Instagram) and editorial calendars, managed key partnerships and influencers, implemented social media strategies, and practiced social monitoring and listening. Her past clients include Abercrombie & Fitch, Daniel Wellington, Fashion Community Week, BlogHer, Bay Area Book Festival, Trivago, Positively Filipino, Hella Pinay, Harper Collins, Penguin Random House, Doubleday, Flatiron Books, Tin House, Catapult, Grove Atlantic, Little, Brown, Lambda Literary, New Life Quarterly, and Brew.com.

Employment

2 roles

Aug 2018 - Present 7 years 9 months

PR Coordinator & Social Media Consultant

PapaLoDown Agency

The PapaLoDown Agency is a public relations and booking company specializing in a client base of entrepreneurs in the fashion, art, and entertainment industries.

Developed public relation strategies and collateral materials for public relations programs and clients, including media kits and press releases.
Conducted social media consultations, analysis, and strategies for growth and engagement.
Managed social media accounts and created content and editorial calendars.

Jan 2011 - Present 15 years 4 months

Social Media Strategist, Digital Marketer, Copywriter & Content Creator

Independent

Spearheaded campaigns on social media platforms like Facebook, Twitter, and Instagram.
Managed social media planning for execution of marketing strategies and community engagement.
Implemented organic and paid digital and social marketing.
Managed online reputation and practices social monitoring and listening.
Created content and implemented marketing strategies.
Prepared and wrote copy based on campaigns.
Coordinated with editorial and marketing teams to ensure proper distribution channels.
Clients: Abercrombie & Fitch, Daniel Wellington, Fabletics, Fashion Community Week, BlogHer, Bay Area Book Festival, Trivago, Positively Filipino, Hella Pinay, Harper Collins, Penguin Random House, Doubleday, Flatiron Books, Tin House, Mestiza, Little Skillet, 7 Mile House, Catapult, Grove Atlantic, AA Knopf, Little, Brown, Lambda Literary, New Life Quarterly, Buy Me A Coffee, and Brew.com.