Ana Lestegas

• Conducted qualitative research with specialization in consumer psychology and understanding of human behavior. 
• Identified new opportunities and increased the return on investments and efforts by understanding customers and their needs.

St. Antonius Hospital is a non-academic training hospital in the Netherlands, with clinical spearheads: heart and vascular, lungs, and cancer.

• Managed all market research activities.
• Conducted qualitative and ethnographic research with patients and caretakers.
• Handled co-creation sessions in which patients, caretakers, doctors and nurses together try to come to solutions in order to better healthcare issues.

IGZ is a governmental institution that supervises public health in the Netherlands.

• Implemented ZiROP (Hospital Disaster Relief Plan), an emergency plan that describes the measures taken by the hospital in the event of a large influx of victims.
• Conducted research and market analysis.

Synovate Censydiam was a global market research company with more than 100 offices in 62 countries, and was acquired by Ipsos in 2011.

• Conducted international and national qualitative diagnostic research.
• Managed account and sales.

Converge, a subsidiary of  Arrow Electronics, is an independent distributor and a global supply chain partner for technology-driven organizations. 

• Conducted scientific research ‘Quarterlife Crisis’ in the assignment of the University of Amsterdam.
• Gathered information and generated knowledge using both theoretical and experimental means.