Antonia Can

Digital Marketer

Antonia Can

Experienced in paid & organic search, lead generation, social media & SEO.

Antonia Can is a Google AdWords Certified with skills and experience in digital marketing, including paid and organic search, lead generation, analytics, social media, SEO, display advertising, email marketing, landing page optimization, and creative work. She works as a digital strategist for a bakery in San Francisco, where she has managed AdWords accounts, built SEO-optimized WordPress websites, and implemented lead capture and email marketing campaigns.

Digital MarketingPPCSocial MediaPaid SearchOrganic SearchLead GenerationAnalyticsDisplay AdvertisingEmail MarketingLanding Page OptimizationGoogle AdWordsDigital StrategyCampaign ManagementA/B TestingKeyword ResearchWordPressContent StrategySEO

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Employment Highlights

Digital Marketing Consultant

Independent

September 2019 - Present (6 years 7 months)

Digital Strategist

Cherry Blossom Bakery

September 2019 - Present (6 years 7 months)

Acquisition Assistant

Hyundai Serramonte Dealership

January 2015 - December 2017 (2 years 11 months)

Resume

Digital Marketing Consultant

Independent

September 2019 - Present (6 years 7 months)

  • Provided digital strategy and implementation for clients.
  • Structured and managed clients' AdWords campaign account.
  • Built clients' sales funnels.
  • Optimized ads spends by optimizing their account and taking the time to understand clients' businesses and goals.
  • Conducted A/B testing for clients' ads to see which one does a better performance.
  • Developed and designed WordPress websites.

Digital Strategist

Cherry Blossom Bakery

September 2019 - Present (6 years 7 months)

Cherry Blossom Bakery creates and delivers wedding cakes and other celebration cakes.

  • Managed and optimized AdWords accounts; reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords; A/B split testing.
  • Built SEO-optimized WordPress websites; conducted competitive keyword research to determine rankability, identified long-tail keywords and new opportunities.
  • Optimized meta tags, created SEO optimized content and built links through guest posting opportunities on high DA sites.
  • Used analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.
  • Implemented lead capture and email marketing campaigns; created targeted landing pages and drove traffic via paid search and social.
  • Created email follow-ups to drive traffic to customer’s offers and products.

Acquisition Assistant

Hyundai Serramonte Dealership

January 2015 - December 2017 (2 years 11 months)

  • Performed data and prices change with excel and Advent software access.
  • Gathered data of all sales representatives and calculated their month-to-date.
  • Protected the integrity of confidential, privileged information and cash transactions.