<p>Cherry Blossom Bakery creates and delivers wedding cakes and other celebration cakes.</p><ul><li>Managed and optimized AdWords accounts; reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords; A/B split testing.</li><li>Built SEO-optimized WordPress websites; conducted competitive keyword research to determine rankability, identified long-tail keywords and new opportunities.</li><li>Optimized meta tags, created SEO optimized content and built links through guest posting opportunities on high DA sites.</li><li>Used analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.</li><li>Implemented lead capture and email marketing campaigns; created targeted landing pages and drove traffic via paid search and social.</li><li>Created email follow-ups to drive traffic to customer’s offers and products.</li></ul>

Digital Strategist

<ul><li>Provided digital strategy and implementation for clients.</li><li>Structured and managed clients' AdWords campaign account.</li><li>Built clients' sales funnels.</li><li>Optimized ads spends by optimizing their account and taking the time to understand clients' businesses and goals.</li><li>Conducted A/B testing for clients' ads to see which one does a better performance.</li><li>Developed and designed WordPress websites.</li></ul>

Digital Marketing Consultant

<ul><li>Performed data and prices change with excel and Advent software access.</li><li>Gathered data of all sales representatives and calculated their month-to-date.</li><li>Protected the integrity of confidential, privileged information and cash transactions.</li></ul>

Acquisition Assistant

Antonia Can

English (British)

Antonia Can is a Google AdWords Certified with skills and experience in digital marketing, including paid and organic search, lead generation, analytics, social media, SEO, display advertising, email marketing, landing page optimization, and creative work. She works as a digital strategist for a bakery in San Francisco, where she has managed AdWords accounts, built SEO-optimized WordPress websites, and implemented lead capture and email marketing campaigns.

Antonia Can

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