George Bennion
Digital Marketer

George Bennion

Growth marketing specialist at Domino's Pizza Japan.
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About

George Bennion works as a growth marketing specialist at Domino's Pizza Japan, providing his experience in various digital marketing aspects. His expertise lies in marketing strategy, market research, e-commerce marketing, digital customer experience analysis, social media content creation, affiliate marketing, new product launch campaigns, and marketing data management. He previously worked for Marketing Lab at BYU Marriott, where he created scalable marketing solutions for clients ranging from startups to large corporations such as Adobe.

Employment

4 roles
Oct 2020 - Present 5 years 7 months
Growth Marketing Specialist
Domino's Pizza Japan
  • Worked with cross-functional team to establish growth strategies to support the company's revenue goals.
  • Created, managed, and experimented with new user acquisition campaigns.
  • Analyzed and extracting marketing insights from various channels and analytics platforms.
Jan 2019 - Apr 2020 1 year 3 months
Marketing Consultant & Team Leader
Marketing Lab at BYU | Marriott
  • Led a team of marketing consultants to create scalable marketing solutions for clients ranging from startups to large corporations such as Adobe.
  • Used market research to design three new product offerings for a client company in the education industry.
  • Designed a mall store layout and display for a client in the branded products industry using customer and product insights.
  • Conducted customer segmentation research and analysis for a fintech company.
  • Created a rebranding strategy and messaging/creative guidelines based on user research for a client in the education resources industry.
  • Developed an international market penetration strategy based on primary and secondary research for a client in the online education industry.
Jan 2019 - Sep 2019 8 months
Sales Manager
Aumento Media

Aumento Media is a marketing service provider specializing in real estate 3D virtual tours and website design.

  • Led sales operations and client outreach in Utah for Aumento Media, increasing regional clientele by 100%.
  • Personally worked with clients to create advertising media for their real-estate properties.
  • Operated specialized 3D imagery camera equipment.
Jun 2019 - Aug 2019 2 months
National Marketing Specialist - Pilot Intern
Domino's Pizza Japan
  • Improved overall e-commerce conversion rate by 67% and bounce rate by 21% in 28 days by managing affiliate advertisers.
  • Led the testing, analysis, and improvement of tech innovation in pizza delivery, revealing flaws and initiating improvement.
  • Conducted digital customer experience analysis and refinement.
  • Created social media content and managed new product campaign launches.
  • Performed regional business insights analysis and application.
  • Managed full customer funnel analysis and gap identification.

Education

Sep 2018 - Jun 2020 1 year 9 months
Marketing, Business Management, & Related Support Services, -
Brigham Young University Marriott School of Business
Sep 2014 - Jun 2020 5 years 9 months
Marketing Management, -
Brigham Young University