Olatz Aizpurua

About

Olatz Aizpurua is a senior digital marketing consultant with over nine years of experience in both web analytics and digital marketing, including SEO, PPC and display. She is highly experienced at planning and executing effective marketing strategies across different verticals such as publishing, education, healthcare, hospitality, technology, travel and fashion. With her expertise in delivering digital solutions, she has worked for small-mid businesses to increase leads and grow revenues. Olatz is also Google Adwords and Google Analytics certified.

Employment

5 roles

Aug 2018 - Present 7 years 9 months

Senior Digital Marketing Consultant

Independent

Digital Noddle is a small team of digital marketers based in London, helping small-mid businesses develop their visibility and revenue using a data-driven approach in digital channels.

Produced the company’s first digital marketing campaign, delivering 45 sales conversions from the 400 market leads generated.
Introduced more profitable and digital focus activities with the transformation of marketing strategies and propositions.
Developed and implemented new team processes producing a more responsive and connected team globally.
Increased customer usability through digital channels including social media, SEO and paid search with the development and successful implementation of new digital user journeys.
Acted as the digital marketing consultant for two start-up campaigns with a simultaneous launch, as part of a three-month project.
Managed regular review of analytics implementation to ensure the efficient tracking and accurate measurement of all transactions.
Advised business stakeholders and senior management of strategies reached from an accurate and practical insight of data analytics and developed marketing strategies to keep pace with business goals.

Jan 2017 - Jul 2018 1 year 6 months

Senior Digital Marketing Manager

ELPRO

ELPRO is a Swiss-based, global manufacturer of innovative environmental monitoring solutions for the pharmaceutical, life science, biotech and healthcare industries.

Generated 2,000 leads, with ten sales conversions, with the planning, development, and launch of the company’s first digital marketing campaign.
Trained team members in different areas of digital marketing and analysis, delivering an expanded in-house team and a more versatile global team.
Provided ongoing optimization and improvement concepts, through the analysis and evaluation of digital marketing channel traffic, referrals, and website navigation, offering an understanding of customers as an added benefit.
Assured all interactions were tracked and measured accurately, with regular reviews of analytics implementation.
Produced regular reports, analyses, insights, and recommendations to support digital marketing campaigns, planning, budgeting, and channels.

Oct 2014 - Dec 2016 2 years 2 months

Web Marketing Analyst

Paul Smith

Paul Smith is a British fashion designer and known for his creative aesthetic that combines tradition and modernity.

Delivered a £300,000 increase in online sales revenue with an analysis of online market trends and a clear direction to optimize web traffic.
Provided advice on how web design and content strategy impacted on KPIs, including engagement, revenue, and conversion.
Highlighted the need for a full audit of Google Analytics’ technical component through analysis, and the scrutiny of a series of reports.
Established and managed a project for the identification and negotiation of diverse agencies, with the adjustment to the proposed budget based on business needs.
Developed a process to ensure website tracking and reporting were set up and tracked accurately, with guidance provided to e-commerce and IT departments.
Supported digital marketing campaigns with regular reports, opinions, and recommendations based on up-to-date data analysis.

Sep 2012 - Nov 2014 2 years 2 months

E-Commerce Executive

News UK (The Times and Sunday Times)

News UK is a British media company and the owner of national newspapers The Times and The Sunday Times.

Increased traffic and sales to the site with suggestions and recommendations for the introduction of new incentives and initiatives following an analysis of online market trends.
Managed partnership relationships, campaign reviews, and supervision of all online/offline requirements, on-time asset delivery and campaign performance reports, as required for the effective delivery of end-to-end campaigns across the online and direct marketing channels.
Created strong relationships with affiliate partners, with an evaluation leading to an improved incentive structure for the benefit of both news and affiliate businesses.
Developed the affiliate channel partners with funding provided through the management of an annual budget of £360,000.

Aug 2010 - Sep 2012 2 years 1 month

Online Marketing Assistant

lastminute.com

lastminute.com is an online travel and leisure publicly traded multinational group specializing travel, restaurants, hotels, flights, holidays, theatre and spa to name a few.

Analyzed and coordinated activity based on Omniture reports to assist with merchandising decisions and promotional strategies.
Enhanced the online user experience across the partners, with the analysis of previous websites performed across long-standing partners, providing the foundation for the creation and design of new promotional landing pages and websites.