Adriena Lim
Social Media Management Expert

Adriena Lim

Social media lead at SingSaver.
Work with Adriena Work with a Social Media Management Expert

About

Adriena Lim is a social media manager with experience in digital marketing and branding and operations for FMCG and lifestyle brands. She works as a social media lead at SingSaver, where she develops social channel strategy, manages social media content on Facebook, Instagram, LinkedIn, and Telegram, and leads tactical and branded social campaigns to drive user acquisition. At Germs Digital, she managed social channels for clients such as NTUC Income, Marigold & Marigold Peel Fresh, SAP, GIC Careers, Far East Organization, Netlink Trust, and Wyeth Nutrition. Adriena is also skilled in using tools like Later, Hootsuite, Social Bakers, Sprinklr, Google Analytics, Google AdWords, Facebook Ads Manager, ClickUp, Asana, and MailChimp.

Employment

5 roles
Oct 2020 - Present 5 years 7 months
Social Media Lead
SingSaver

SingSaver is a personal finance platform filled with financial hacks and rewards when applying for financial products through the platform. 

  • Served as the first social media hire at SingSaver.
  • Achieved a strong week-on-week increment of followers on social channels (over 100% for IG and over 200% for Telegram in six months), with increased engagement rate (~3.5%) and click-through rate (~4%).
  • Developed a strong social media following which increased brand partnerships.
  • Built and implemented social channel strategy.
  • Managed and executed social media content on Facebook, Instagram, Linkedin, and Telegram (in the pipeline on identifying other social platforms).
  • Collaborated closely with the content team of 15 to identify editorial calendar on the blog which is translated on social platforms.
  • Worked on platform-specific content outside of the blog which exists for individual social channels.
  • Managed and led a team of four (social copywriter and creative team).
  • Led and executed tactical and branded social campaigns to drive user acquisition.
  • Worked closely with the performance marketing team with growth mindset on A/B tests against content type, formats, and interest targeting across various social channels to increase brand awareness, consideration, and conversion.
  • Developed and executed influencer marketing strategy.
  • Led and executed content themes and amplification strategy for partnership with various providers.
Nov 2019 - Dec 2020 1 year 1 month
Head of Social
GERMS Digital

GERMS Digital is an award-winning digital agency providing services in advertising, social media, and events.

  • Won three social-only pitches (Wyeth Nutrition, Netlink Trust, and Agency for Integrated Care for the Silver Generation Office).
  • Increased productivity by introducing Asana to streamline processes and restructuring the team.
  • Managed a team of eight (social managers, executives and interns) with a portfolio of nine clients with 18 social channels of varying industries. Clients include NTUC Income, Marigold & Marigold Peel Fresh, SAP, GIC Careers, Far East Organization, Netlink Trust and Wyeth Nutrition, and Bioderma.
  • Developed and executed social strategy on owned and paid media to help achieve clients’ business goals.
  • Worked with bigger businesses on 360 campaigns that include social for amplification for tactical and branded campaigns.
  • Participated and lead in multiple pitches.
Dec 2018 - Nov 2019 11 months
Social Media Marketer
Independent
  • Led and executed branding and social media strategies for clients across diverse industries.
  • Clients: DUXTON (retail), Monument Lifestyle (F&B), ClimbFlow (fitness), and A Space Between (service).
Aug 2018 - Nov 2018 3 months
Marketing Lead
Hapz

Hapz is a digital ticketing platform for both the event organizer and the consumer. 

  • Decreased user acquisition costs by 15%.
  • Increased new users to the website by 10% based on multiple campaigns.
  • Led and executed inbound marketing strategy on multiple platforms (social media, EDM, AdWords, affiliate marketing, and offline activations.
  • Managed a marketing executive.
Jan 2017 - Aug 2018 1 year 7 months
Community Manager & Account Servicing
Small Industrie LLP

Small Industrie is a digital marketing agency specializing in digital marketing and print for FMCG and fashion brands.

  • Led and executed content on social media platforms for regional markets in Singapore, Malaysia, Thailand, Vietnam, Indonesia, and Australia.
  • Identified market stages and brand voice on social media for Zespri.
  • Managed a team of five copywriters and designers to execute social strategy.

Education

Jan 2010 - Dec 2010 11 months
Diploma, Management
IPMA International Project Management Association