Elana Monteleone
Content Strategist

Elana Monteleone

Web writer & digital content producer at RACV.
Work with Elana Work with a Content Strategist

About

Elana Monteleone is a content strategist and communications specialist with experience developing and executing content strategies for multiple high profile projects, including Telstra Air, ACCC related updates, Samsung mobile device launches, and more. Her expertise lies in stakeholder management, strategy planning, content architecture, copywriting, technical writing, editing, and proofreading. At RACV, she planned and delivered updates and improvements to the RACV website.

Employment

4 roles
Mar 2019 - Present 7 years 2 months
Web Writer & Digital Content Producer
RACV
  • Worked with cross-business stakeholders to plan and execute the delivery of updates and improvements to the RACV website.
  • Planned, delivered and executed content strategy.
  • Performed technical writing, copywriting, and UX writing, including micro copy, error messaging, tool tips and forms.
  • Led content transformations and category refreshes from start to end.
  • Advised on best-practice digital publication methods.
  • Built, tested, and published digital content via AEM.
  • Monitored and analyzed web analytics to identify opportunities and plan changes.
  • Liaised with SEO experts to ensure copy is relevant and reflective of current search trends and seasonal patterns.
Nov 2018 - Feb 2019 3 months
Digital Copywriter
Deakin University
  • Created copy to attract prospective students to enroll at Deakin. All content creation followed a behavioral science framework developed by the university. 
  • Produced SMS copy; Facebook advertising copy; marketing emails for change of preference, postgraduate courses and undergraduate degrees; and landing page copy for Deakin microsites.
Jan 2018 - Jan 2019 1 year
Writer
Independent
  • Worked on a variety of briefs calling for both print and online assets.
  • Crafted short- and long-form copy for clients across a range of different industries, including nonprofit, architecture, real estate, beauty, hospitality, and sport management.
Jun 2018 - Sep 2018 3 months
Communications Officer
Major Road Projects Victoria
  • Worked primarily on the Hoddle Street and Swan Street Bridge Upgrades.
  • Liaised with engineers, construction leads and traffic managers to identify, plan, and manage communication opportunities.
  • Drafted internal and public-facing communications material, including project updates, fact sheets, FAQs, website updates and letters to residents.
  • Recommended and investigated social media stories for the digital team.
  • Proactively communicated planned traffic disruptions in collaboration with external stakeholders, including Big Build, VicRoads and Transurban.
  • Handled event planning, promotion and management.

Education

Jan 2010 - Dec 2012 2 years 11 months
Bachelor of Communication, Advertising
RMIT University

Portfolio

6 items