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Elana Monteleone

Elana Monteleone

Content Strategist

Web writer & digital content producer at RACV.

Elana Monteleone is a content strategist and communications specialist with experience developing and executing content strategies for multiple high profile projects, including Telstra Air, ACCC related updates, Samsung mobile device launches, and more. Her expertise lies in stakeholder management, strategy planning, content architecture, copywriting, technical writing, editing, and proofreading. At RACV, she planned and delivered updates and improvements to the RACV website.

Content Strategy
Content Planning
Stakeholder Management
Strategy Planning
Content Architecture
Creative Copywriting
Technical Writing
UX Writing
Longform Content
Shortform Content
Content Editing
Proofreading
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Oracle Knowledge
Adobe Experience Manager
Adobe Analytics
Elana Monteleone

Elana Monteleone

Web writer & digital content producer at RACV.

Content Strategist

Elana is Available for Projects

Work with Elana

Employment Highlights

Web Writer & Digital Content Producer

RACV

March 2019 - Present (2 years 3 months)

Digital Copywriter

Deakin University

November 2018 - February 2019 (3 months)

Writer

Independent

January 2018 - January 2019 (1 year)

Communications Officer

Major Road Projects Victoria

June 2018 - September 2018 (3 months)

Education Highlights

Bachelor of Communication

RMIT University

January 2010 - December 2012 (2 years 11 months)

Portfolio

Acacia Residences Development Brochure

Deakin Email Automation and Personalization

RACV Careers & Graduate Programs

Portfolio_2020_removed.pdf

RACV Tickets & Attractions

Portfolio

Acacia Residences Development Brochure

Deakin Email Automation and Personalization

RACV Careers & Graduate Programs

Portfolio_2020_removed.pdf

RACV Tickets & Attractions

Portfolio

Resume

Web Writer & Digital Content Producer

RACV

March 2019 - Present (2 years 3 months)

  • Worked with cross-business stakeholders to plan and execute the delivery of updates and improvements to the RACV website.
  • Planned, delivered and executed content strategy.
  • Performed technical writing, copywriting, and UX writing, including micro copy, error messaging, tool tips and forms.
  • Led content transformations and category refreshes from start to end.
  • Advised on best-practice digital publication methods.
  • Built, tested, and published digital content via AEM.
  • Monitored and analyzed web analytics to identify opportunities and plan changes.
  • Liaised with SEO experts to ensure copy is relevant and reflective of current search trends and seasonal patterns.

Digital Copywriter

Deakin University

November 2018 - February 2019 (3 months)

  • Created copy to attract prospective students to enroll at Deakin. All content creation followed a behavioral science framework developed by the university. 
  • Produced SMS copy; Facebook advertising copy; marketing emails for change of preference, postgraduate courses and undergraduate degrees; and landing page copy for Deakin microsites.

Writer

Independent

January 2018 - January 2019 (1 year)

  • Worked on a variety of briefs calling for both print and online assets.
  • Crafted short- and long-form copy for clients across a range of different industries, including nonprofit, architecture, real estate, beauty, hospitality, and sport management.

Communications Officer

Major Road Projects Victoria

June 2018 - September 2018 (3 months)

  • Worked primarily on the Hoddle Street and Swan Street Bridge Upgrades.
  • Liaised with engineers, construction leads and traffic managers to identify, plan, and manage communication opportunities.
  • Drafted internal and public-facing communications material, including project updates, fact sheets, FAQs, website updates and letters to residents.
  • Recommended and investigated social media stories for the digital team.
  • Proactively communicated planned traffic disruptions in collaboration with external stakeholders, including Big Build, VicRoads and Transurban.
  • Handled event planning, promotion and management.

Education

Bachelor of Communication, Advertising

RMIT University

January 2010 - December 2012 (2 years 11 months)