<ul><li>Worked with cross-business stakeholders to plan and execute the delivery of updates and improvements to the RACV website.</li><li>Planned, delivered and executed content strategy.</li><li>Performed technical writing, copywriting, and UX writing, including micro copy, error messaging, tool tips and forms.</li><li>Led content transformations and category refreshes from start to end.</li><li>Advised on best-practice digital publication methods.</li><li>Built, tested, and published digital content via AEM.</li><li>Monitored and analyzed web analytics to identify opportunities and plan changes.</li><li>Liaised with SEO experts to ensure copy is relevant and reflective of current search trends and seasonal patterns.</li></ul>

Web Writer & Digital Content Producer

<ul><li>Created copy to attract prospective students to enroll at Deakin. All content creation followed a behavioral science framework developed by the university.&nbsp;</li><li>Produced SMS copy; Facebook advertising copy; marketing emails for change of preference, postgraduate courses and undergraduate degrees; and landing page copy for Deakin microsites.</li></ul>

Digital Copywriter

<ul><li><span style="color: rgba(0, 0, 0, 0.9);">Worked on a variety of briefs calling for both print and online assets.</span></li><li><span style="color: rgba(0, 0, 0, 0.9);">Crafted short- and long-form copy for clients across a range of different industries, including nonprofit, architecture, real estate, beauty, hospitality, and sport management.</span></li></ul>

Writer

<ul><li>Worked primarily on the Hoddle Street and Swan Street Bridge Upgrades.</li><li>Liaised with engineers, construction leads and traffic managers to identify, plan, and manage communication opportunities.</li><li>Drafted internal and public-facing communications material, including project updates, fact sheets, FAQs, website updates and letters to residents.</li><li>Recommended and investigated social media stories for the digital team.</li><li>Proactively communicated planned traffic disruptions in collaboration with external stakeholders, including Big Build, VicRoads and Transurban.</li><li>Handled event planning, promotion and management.</li></ul>

Communications Officer

Created the copy for Acacia Residences’ new Ashburton development brochure. This was used for both print and digital publications.

Acacia Residences Development Brochure

Elana Monteleone

Developed emails for a range of online and face-to-face postgraduate courses at Deakin University. Crafted 3-4 emails for each course, ensuring each had a slightly different focus for personalization.

Deakin Email Automation and Personalization

Rewrote and redesigned the pages of RACV website, consulting with key business stakeholders and the UX team for feedback and sign off.

RACV Careers & Graduate Programs

Portfolio_2020_removed.pdf

Planned and delivered updates and improvements to the RACV website. Whipped up new headings, blurbs, meta descriptions, and complementary tile copy for each new category page, plus their corresponding child pages.

RACV Tickets & Attractions

Portfolio

English (British)

Elana Monteleone is a content strategist and communications specialist with experience developing and executing content strategies for multiple high profile projects, including Telstra Air, ACCC related updates, Samsung mobile device launches, and more. Her expertise lies in stakeholder management, strategy planning, content architecture, copywriting, technical writing, editing, and proofreading. At RACV, she planned and delivered updates and improvements to the RACV website.

Elana Monteleone

Employment Highlights

Education Highlights

Portfolio

Acacia Residences Development Brochure

Deakin Email Automation and Personalization

RACV Careers & Graduate Programs

Portfolio_2020_removed.pdf

RACV Tickets & Attractions

Portfolio

Acacia Residences Development Brochure

Deakin Email Automation and Personalization

RACV Careers & Graduate Programs

Portfolio_2020_removed.pdf

RACV Tickets & Attractions

Portfolio