Emily Hines
Brand Marketing Expert

Emily Hines

A topnotch brand strategist, copywriter & photographer.
Work with Emily Work with a Brand Marketing Expert

About

A brand strategist, digital marketer and content creator, Emily Hines has a demonstrated history of working in the consumer packaged goods (CPG) industry. She has over 4 years of solid experience in executing various digital marketing initiatives including email marketing, influencer management, social media, and building brand strategies for clients in the food, beverage and wellness sectors. Combining her copywriting and photography skills, Emily is an expert in creating product visual and written content to develop an effective brand voice and ethos.

Employment

6 roles
Sep 2018 - Present 7 years 8 months
Junior Brand Advocate Strategist
Ava Women

Ava Women is a women’s health company based in Zurich and San Francisco aiming to integrate big data and artificial intelligence in women’s health.

  • Helped develop the client's brand’s story and strategy.
  • Utilized specific data to devise a short- or long-term strategy to position the brand and build market share.
  • Sought to deliver ideas and concepts that set their client apart from competitors, creating a strong position for market growth and recognition across various media channels.
  • Spent a significant amount of time conducting research on clients’ current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning.
Jul 2018 - Present 7 years 10 months
Brand & Marketing Consultant
Parsnip

Parsnip helps like-minded brands match with each other around co-marketing activities headquartered in San Francisco, California.

  • Provided analysis, solutions, and general marketing expertise to help clients successfully sell their products or services.
  • Developed and helped implement strategies for both new and existing products.
  • Conceptualized and influenced all phases of marketing, from design and distribution decisions to advertising and public relations messaging.
Jun 2015 - Present 10 years 11 months
Brand Strategist & Digital Marketer
Independent
  • Built brand, marketing, and digital strategies for clients in food, beverage, and wellness.
  • Executed various digital marketing initiatives, including email marketing, influencer management, social media, and content creation.
  • Clients include Chirps Chips, Goldmine Adaptogens, Ample Protein, Maxmus Real Estate, San Francisco Salt Company, Two Hats Consulting, Lakeshore Writers, Logichain Solutions, Get Salty, Lulu Artists Collective.
Apr 2017 - Jun 2018 1 year 2 months
Area Marketing Manager
Health-Ade Kombucha

Health-Ade Kombucha was founded in 2012 offering a healthy drink brewed and certified organic, non-GMO, kosher, vegan, raw, and gluten-free and currently has 13 delicious flavors distributed across 8,000+ stores nationwide.

  • Executed field marketing initiatives in Northern California increasing awareness about Health-Ade, with exposure to ~20,000 people a month.
  • Strategized and executed events that align with Health-Ade's cultural pillars.
  • Built extensive relationships with community leaders, bloggers, and influencers to onboard them to the regional influencer team.
  • Collaborated with the social media and PR teams.
  • Managed a team of 20 brand ambassadors, hiring, training, and staffing them for events.
Jun 2016 - Apr 2017 10 months
Marketing Manager
San Francisco Salt Company

San Francisco Salt is a California-based company that produces and sells a variety of salt such as sea salt, spa salt, chef salt and bath salt.

  • Reported directly to the president of the company.
  • Created a brand, marketing, and digital marketing strategy for the company and all products.
  • Designed and executed email marketing campaigns and assisted in social media campaigns for B2B and B2C channels. Average email results 18% average open rate, 8% average click rate, and a 58% open rate on home page lead generation series.
  • Audited the website, designed and edited webpages, and wrote product copy for e-commerce to maximize SEO and UX.
Jun 2015 - Jun 2016 1 year
Marketing Associate
Elements Brands

Elements Brands acquires and scales consumer products brands with a specific focus on the household goods, personal care, and pet markets.

  • Managed integrated marketing plans for seven e-commerce brands, including all email marketing, social media, graphic design, web design influencer outreach, and package rebranding.
  • Reported directly to the CEO and oversaw marketing for the entire company.

Education

Jan 2011 - Dec 2015 4 years 11 months
Bachelor of Arts in Strategic Communications & English Literature, Strategic Communications & English Literature
Elon University

Portfolio

6 items