Erwin Tuazon
Art Director

Erwin Tuazon

Topnotch art director for Nestlé, Coca-Cola & Unilever.
Work with Erwin Work with a Art Director

About

Erwin Tuazon is a professional art director and graphic designer with over 20 years of experience in advertising and design agencies. He has worked with clients across various industries including food, telecommunications, real estate, cosmetics, fast-moving consumer goods, banking, service companies and conglomerates. His expertise includes logo design, T-shirt graphics, print ads, product packaging, print collaterals, brochures, and other advertising materials for national and global brands including Nestlé Philippines, Coca-Cola, Unilever, Kraft, Rexona, Nivea, Avon and Jollibee. Erwin designed the “Smell Surround” Ambi Pur Home Air Freshener campaign for Sara Lee Philippines which was shortlisted at 2006 Cannes Lions.

Employment

6 roles
Jan 2018 - Dec 2018 11 months
Design Head
Keyframe, Inc.

Keyframe is an advertising agency aiming to create stories for brands and believe that stories have to be relevant, engaging, aspirational and promote love.

  • Handled the day to day operations of the design studio and supervised a team of graphic artists.
  • Provided graphic design and artwork finalization for brands, including White Flower, Lemon Square, Mundipharma for Fresh Bliss and Betadine, Gold Seas, Acne Care, Snow Caps, Holcim Cement, Xoom, Solane, Bravecto, Robinsons Easymart, and Shopwise.
Sep 2016 - Dec 2017 1 year 3 months
Associate Creative Director
Keyframe, Inc.
  • Led a team of creatives doing integrated advertising design campaigns for multiple brands such as Mundipharma for Fresh Bliss and Betadine, Eye-Mo, Gold Seas Tuna, Acne Care, Snow Caps, Holcim Cement, Xoom, Solane, Bravecto, RCBC, Purina-Aqua Prima, Robinsons Easymart and LRMC.
  • Ensured resources are allocated according to project needs and brand identity and message consistency across channels.
  • Directed the design and development of creative materials.
Mar 2013 - Aug 2016 3 years 5 months
Associate Creative Director
FCB Manila

FCB Manila is a Philippine-based digital solutions agency specializing in online advertising, digital campaigns, social media live coverage and digital publications development.

  • Assisted in managing the process of creating high-quality, creative advertising materials.
  • Oversaw the art and copy process by meeting regularly with the creative team and account management to assess project development, review work product and determine whether the project is on target and within the scope of the creative brief.
  • Ensured smooth internal workflow by utilizing effective delegation, the assignment and reassignment of appropriate resources to jobs, providing direction and counsel as needed.
  • Managed integrated advertising design campaigns for multiple brands such as Smart Communications for Talk ‘N Text and Smart Padala, Kraft for Oreo and Nivea and SM Corporate.
Oct 2010 - Dec 2012 2 years 2 months
Senior Art Director
PC&V Communications, Inc.

PC&V Communications, Inc. is a Philippine advertising agency handling some of the country's number 1 brands.

  • Conceptualized and executed campaign ideas for print, TV and other advertising materials.
  • Developed storyboard, layout, and general graphic designs.
  • Mentored junior art directors and graphic design artists.
  • Managed integrated advertising design campaigns for multiple brands such as Goldilocks Bakeshop, Unionbank, Avon, Century Canning Corp. for Century Tuna, 555 Fried Sardines, Fresca Tuna, Blue Bay Tuna and Argentina Corned Beef and Universal Robina Corp. for Hidden Spring and C2.
Apr 2009 - Sep 2010 1 year 5 months
Executive Art Director
Creatv FX, Inc.

Creatv FX Inc. specializes in branding, advertising and design dealing with Philippines top brands such as Nestle, L'Oreal, Coke, Unilever, Del Monte and Bank of the Philippines Islands.

  • Conceptualized and executed campaign ideas for print, POS materials, and supervised the graphic design team.
  • Developed 3D design, layout, and general graphic designs.
  • Assisted the creative director in daily operations, and mentored graphic design artists.
  • Handled graphic design and shopper marketing campaigns for multiple brands such as Nestlé Philippines, Philusa Corp., Del Monte Food Services, Coca-Cola and Unilever.
Sep 2001 - Feb 2009 7 years 5 months
Final Artist, Art Director & Senior Art Director
Campaigns & Grey

Campaigns & Grey is a global marketing and advertising company offering services of advertising, public relations and digital marketing.

  • Conceptualized and executed campaign ideas for print, TV, and other advertising materials.
  • Developed storyboard, layout, and general graphic designs.
  • Finalized, cleaned up, and prepared artwork materials for print. 

Education

Jun 1992 - Mar 1996 3 years 9 months
Bachelor of Fine Arts, Advertising Arts
University of Santo Tomas

Portfolio

11 items