- Assisted the delivery of front-to-back marketing campaigns for the APAC division of the investment bank.
- Acted as as a project coordinator, supporting the development and execution of critical marketing projects in corporate finance, sales, and trading along with research.
- Managed marketing campaigns consisting of multi-faceted content that includes webcasts, podcasts videos, EDM, articles along with social media outreach on all key platforms such as LinkedIn, Facebook, Twitter, and WeChat.
- Handled the internal and external communications for one of the investment bank’s senior executives, Jing Ulrich, Vice Chairman of Global Banking. Prepared her internal and external speeches, prep her for internal roundtables, along with preparing her for external media interviews that include Bloomberg and CNBC on topics that range from the future of China’s economy to major deals the bank has led. In addition, Baron work with her in preparing her marketing and sales pitches for some of her key clients, which include Baidu, Tencent, Bosch, and Adidas.
- Managed and delivered strategic content through the firm’s internal platforms. Worked with many stakeholders across Asia to raise awareness of strategic initiatives by designing and executing communication campaigns. The work consists of writing and editing internal blogs, articles, news updates, along with a weekly internal newsletter that highlights the region’s most important internal and external news.
About
Baron Laudermilk is a professional editor and writer in the finance and banking sector with over eight years of experience as a financial editor working across Singapore, Beijing, and Hong Kong. He produces insightful articles, feature pieces, and interview writeups on banking and financial topics. As an APAC editor at JPMorgan Chase, he has managed marketing campaigns such as webcasts, podcasts videos, EDM, as well as social media outreach on all key platforms like LinkedIn, Facebook, Twitter, and WeChat. At Euromoney and Haymarket Financial Media, he worked as an editor covering infrastructure financing to treasury services.
Employment
- Handled all APAC related content. Covered the financing of renewable energy projects and transportation deals across the region.
- Managed three reporters, including one in Hong Kong, one in Singapore, and another in Australia. Also worked with the global editors in London and New York to discuss feature pieces and exclusive interviews that would be executed across APAC.
- Worked on the firm’s quarterly client dinners, monthly client roundtables and presented at the firm’s conferences across APAC.
- Handled social media for the firm for APAC.
- Managed two reporters that covered key issues that impacted corporate treasurers across APAC, including regulations, market risk, and corporate governance.
- Published daily short stories online and longer articles for the monthly publication.
- Managed the monthly physical publication from start-to-finish. This included writing feature articles for it, commissioning other freelance articles, along with working with external vendors on its production and publication.
- Covered Chinese retail banks, including their expansion, people moves, new products, and services, as well as writing about their investment into new technologies.
- Produced two-three articles per day along with one long story per week.
- Worked with stakeholders across Asia to manage The Future of Finance Summit, a leading annual event that has themes of leadership in the financial services industry.
- Managed various panels where he would invite speakers for a specific topic along with moderating the panels.
