Farihan Bahrin
Project Manager

Farihan Bahrin

Former digital projects manager at Singapore International Foundation.
Work with Farihan Work with a Project Manager

About

Farihan Bahrin is a project manager specializing in digital marketing and communications, with over 13 years of progressive experience in leading digital and communication campaigns for high-profile organizations. He has managed digital and video content creation and engagement strategy for numerous foreign policy campaigns, including the UK’s highly successful GREAT campaign and the campaign to end Illegal Wildlife Trade (IWT). At Singapore International Foundation, he served as digital projects manager and web editor responsible for content production for corporate websites and portals such as Singapore Kopitiam and Singapore Magazine. Farihan also worked at Singhealth and SPH.

Employment

4 roles
Mar 2011 - Apr 2020 9 years 1 month
Regional Digital Manager Asia Pacific
UK Foreign & Commonwealth Office
  • Provided digital leadership and counsel for communicators and senior diplomats, acting as a trusted advisor with many different technical concepts while supporting high-level communications.
  • Acted as a subject matter expert with many different technologies and platforms, and provided robust reporting to senior leaders on trends and opportunities.
  • Set strategic direction for digital capability building in 21 APAC markets and ensuring effective handling of communications teams deliver foreign policy. Delivered high-quality coordination and communications between APAC offices and HQ in London. Aligned with Foreign and Commonwealth Office Press and Public Affairs networks, in championing a digital mindset. Delivered impactful campaigns which receive regular praise for their efficacy and ingenuity.
  • Established audience building, digital evaluation, and content creation best practices across UK Missions, leading to a drastic reduction in implementation issues while expanding overall audience reach.
  • Spearheaded a heavily-researched digital capability plan targeting internal stakeholders and delivering digital training to essential individuals, resulting in the sharp rise in social media presence and integration of digital communication principles for UK diplomats.
  • Cultivated and expanded knowledge-sharing relationships with communications teams in overseas missions, ensuring lofty performance standards are met while also constantly uncovering new ways to improve return on investment using digital communications.
Jun 2009 - Sep 2010 1 year 3 months
Web Editor & Digital Projects Manager, Corporate Communications
Singapore International Foundation
  • Provided maintained focus on high-quality outcomes in leading content production, including updating SIF corporate website/sister portals, Singapore Kopitiam, and Singapore Magazine; generated a new training program to achieve improved adherence to company policies and procedures. Organized complex online marketing activities for direct marketing and channel marketing, maintaining brand cohesion through a systematized approach to web marketing.
  • Designated to administer digitization and archival project involving XML to separate documents and files.
  • Established alliances to facilitate vendor sourcing and management with budgets of up to $120,000.
  • Overhauled editorial and social media management to elevate presence and engagement across Twitter, Facebook, and Eventful by up to 70% in just four months.
  • Provided keen insights to business development unit in establishing engine traffic growth targets, monetization initiatives, and strategic content/technology partnerships; driving partnerships with high-profile organizations like Singapore Esplanade and Singapore Arts Council.
Jun 2008 - Apr 2009 10 months
Web Executive & Writer, Marketing Communications
Singapore Health Services (SingHealth)
  • Acted as a project lead and writer for SingHealth’s web projects and online community manager for SingHealth public health portal.
  • Served as a project lead for SingHealth in designing a mobile web application for the Nokia Symbian mobile platform.
  • Produced website content, vendor management, handling of project deliverables, and developing partnerships and content creation and distribution strategies.
  • Functioned as information architect responsible for producing site design wireframes and implementing website taxonomy for SingHealth internet portals.
Aug 2007 - Apr 2008 8 months
Product Executive
Singapore Press Holdings (SPH)
  • Handled product development and marketing, including managing product roadmaps and development of new revenue-generating technologies to SPH's Internet Business Unit.
  • Coordinated online marketing activities for direct marketing and channel marketing, including development of online marketing collaterals such as e-newsletters and blogosphere engagement.
  • Led product conceptualization and development for a local search engine, including GUI, information architecture, product specs/features, search ranking methodologies, and research.
  • Coordinated tasks with IT teams to meet product development targets.
  • Worked with business development unit to conceive engine traffic growth targets, monetization initiatives, and strategic content/technology partnerships.
  • Served as in-house trainer for Confluence Knowledge Management (KM) system.

Education

Sep 2008 - Jun 2012 3 years 9 months
Masters, Internet Communication
University of Canberra, Australia
Sep 1998 - Jun 2005 6 years 9 months
BA, Writing & Public Relations
Deakin University
Jan 1997 - Dec 1998 1 year 11 months
Diploma, Communication
Portman Business School

Portfolio

8 items