Christopher Khoo
CMS Manager

Christopher Khoo

Experienced in WordPress, Shopify, and Wix.
Work with Christopher Work with a CMS Manager

About

Christopher Khoo is a digital marketing manager specializing in content management system (CMS). Using WordPress, Shopify, and Wix, he has created websites for security, speed, analytics, SEO, ads, and conversions. He also has experience in developing and executing paid traffic campaigns with Facebook Ads, Google AdWords, Bing Ads, Redirect.com, WWWPromoter, and Go2mobi as well as setting up and managing social media, including Facebook, Instagram, and Pinterest.

Employment

3 roles
Feb 2018 - Present 8 years 3 months
Digital Marketing Consultant
Independent
  • Created WordPress, Shopify, and Wix websites for security, speed, analytics, SEO, ads, and conversions.
  • Fixed and improved various issues using CSS, PHP, and JavaScript.
  • Conducted SEO audit and fixed technical and onpage SEO, including title tags, header tags, meta description, broken links, redirects, and more.
  • Performed keyword research and competitive research with free tools.
  • Created interactive dashboard and report from Google Data Studio.
  • Integrated Google Tag Manager with Google Analytics and Hotjar for tracking goals.
  • Managed Google My Business.
  • Fixed and managed social media and citations for SEO and name, address, phone number (NAP) consistency.
  • Excluded internal traffic via cookies in Google Analytics.
  • Configured Yoast and SEOPress plugin settings correctly.
  • Generated additional sitemap based on URL queries which Yoast does not support.
  • Added structure data and implemented bilingual WordPress site with Polylang plugin.
  • Performed backup, restore, or clone of WordPress site.
  • Migrated website from HTTP to HTTPS with HSTS.
  • Modified a Shopify store codes to uncheck default customer agree to receive promotional emails for EU customers only (to comply with GDPR).
  • Solved malicious redirects. 
Mar 2017 - Jan 2018 10 months
Technology Manager
Elizabeth-Zion Technology Pte Ltd

Elizabeth-Zion offers integrated supply chain, airport (ramp, cargo, and pax ops), and 3PL technologies. 

  • Researched wireless connectivity technology like Bluetooth Low Energy (BLE) and LoRaWAN solutions for tracking employee and vehicle.
  • Developed e-learning website using Moodle hosted on Amazon Web Services (AWS).
  • Coordinated bizSAFE 3 application, technology projects, and proposals with internal and external stakeholders.
  • Researched project management and enterprise resource planning (ERP) tools.
Jun 2016 - Feb 2017 8 months
Digital Marketing Consultant
Independent
  • Developed e-commerce websites using Shopify.
  • Built websites and landing pages using WordPress, Pure CSS hosted on SiteGround, DigitalOcean, and Liquid Web.
  • Developed and executed paid traffic campaigns with Facebook Ads, Google AdWords, Bing Ads, Redirect.com, WWWPromoter, and Go2mobi.
  • Set up and managed social media, including Facebook, Instagram, and Pinterest.
  • Created graphics with Gimp, Inkscape, and other tools.
  • Used trackers like Google Analytics, Adsbridge, and Voluum.

Education

Jul 2000 - Jun 2004 3 years 11 months
Bachelor's Degree, Mechanical Engineering
Nanyang Technological University