Johnnie Ingram
Art Director

Johnnie Ingram

Award-winning creative director for HBO & MoviePass.

About

Johnnie Ingram has over 15 years of experience in creative direction. He has crafted experiences for Saatchi & Saatchi (Winner, 2015 CLIO Awards Silver, Celibacy Challenge, Winner 2015 CLIO Awards Silver, The Talk, Winner, 2015 London International Awards Bronze, Integration and Multimedia Campaign, Celibacy Challenge), GIPHY and TSMA. One of Johnnie's creative campaigns includes creating the world's first tattoo ink made with carbon from motocross legend Cary Hart's Indian motorcycle burnout.

Employment

12 roles
Feb 2019 - Present 7 years 3 months
Executive Producer
HBO
  • Managed the overall quality control of productions of a new reality television series.
  • Secured funding for production and recruited appropriate staff.
  • Prepared a long-term working timeline and managed the daily affairs of cast and crew.
  • Handled the production through from conception to the final cut.
  • Outlined a budget and worked within its limitations.
  • Led all decisions related to props, sets, and scheduling changes.
Jan 2019 - Feb 2019 1 month
Content Creator
TSMA
  • Helped to create social content to represent up and coming social media influencers.
  • Conducted research on industry-related topics and interview industry professionals and incorporate their views in online posts.
  • Crafted well-structured drafts using digital publishing platforms.
  • Performed keyword research and used SEO guidelines to optimize content.
  • Promoted content on social networks and monitored engagement like comments and shares.
  • Measured web traffic to content such as conversion and bounce rates.
Oct 2018 - Jan 2019 3 months
Creative Director & Production Consultant
MoviePass

MoviePass is an American subscription-based movie ticketing service majority-owned by Helios and Matheson Analytics.

  • Assisted in changing the perception of and positioning the MoviePass brand to its target audience.
  • Created a new strategy platform, tagline, and launched films. 
  • Produced and executed multiple social content and broadcast videos.
  • Developed and implemented a large Times Square out-of-home media buy.
Jul 2017 - Sep 2018 1 year 2 months
Content Creator & Director Consultant
GIPHY

GIPHY is an online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files. 

  • Conceptualized and directed branded content of prominent companies.
  • Worked with clients such as Amazon and AT&T.
  • Used the GIPHY platform located at Giphy Studios in Los Angeles, California.
May 2018 - Jul 2018 2 months
Creative Director & Design Consultant
Malin + Goetz

Malin + Goetz is a global skincare business based in New York City creating simple skincare solutions and gentle and effective treatments.

  • Helped to launch a designer product for the unisex beauty brand.
  • Worked closely with the team to plan the strategy, develop the concept, and towards execution of the launch campaign.
  • Presented six different concepts within a week of briefing.
  • Designed and illustrated all print, digital, and in-store materials.
  • Acted as one of the photographers during the event.
Apr 2016 - Jul 2017 1 year 3 months
Creative Director
Saatchi & Saatchi TEAM ONE Los Angeles

Team One is Saatchi & Saatchi’s fully integrated premium, luxury, and aspirational brand agency.

  • Crafted inventive ideas and concepts to launch projects and campaigns.
  • Launched campaigns for the luxury Lexus car brand like the first luxury sports hybrid, the LC500h.
  • Helped in creating a LED covered Lexus which was presented on New York Fashion Week.
  • Organized a campaign for the world’s first tattoo ink made with carbon from an Indian motorcycle. 
Jul 2013 - Feb 2016 2 years 7 months
Creative Director
Saatchi & Saatchi New York
  • Collaborated closely with clients to obtain knowledge on specific needs and requirements.
  • Led brainstorming and creative sessions to generate ideas and concepts.
  • Revised content and presentations and provided feedback to the team.
  • Monitored results of team efforts and proposed actions for the future.
Jul 2012 - Jul 2013 1 year
Associate Creative Director
Saatchi & Saatchi New York
  • Helped in leading the General Mills and Heineken brands to many successful and award-winning projects.
  • Assisted on television broadcast, social media, digital, and online content campaigns.
  • Developed world-famous Cheerios campaign to promote inclusivity and diverse families.
Jan 2011 - Jul 2012 1 year 6 months
Associate Creative Director
TAXI New York

TAXI is a marketing and advertising company headquartered in Ontario, Canada specializing in strategy, planning, design, digital and television.

  • Worked closely with the design and marketing team to develop ideas and creative vision of a brand or project.
  • Crafted and implemented concepts in various creative projects.
  • Wrote and designed unique and well-crafted copy that meet clients needs and requirements.
Jan 2009 - Dec 2011 2 years 11 months
Global Brand Lead
Juniper Park

Juniper Park\TBWA is a global agency located in Toronto aiming to develop business-changing and culture-defining ideas for brands.

  • Developed and implemented innovative marketing strategies to achieve corporate revenue goals.
  • Crafted marketing plan to increase sales and profitability.
  • Managed all marketing materials, including advertisements, promotions, PR, and web marketing.
  • Performed market research to identify and review consumer trends and competitive markets.
Jan 2006 - Dec 2009 3 years 11 months
Art Director
TAXI Toronto
  • Determined how best to represent an idea or concept visually.
  • Developed the overall look or style of a publication or an advertising campaign.
  • Reviewed and approved designs, artwork, photography, and graphics developed by other staff members.
Jan 2004 - Dec 2005 1 year 11 months
Art Director
Leo Burnett Toronto
  • Collaborated closely with clients to develop an artistic, interactive approach and style.
  • Coordinated programs and activities with other design and creative departments.
  • Presented designs to clients for clearance and approval.

Education

Sep 1998 - Jul 2004 5 years 10 months
Bachelor of Fine Arts, Graphic Design
Columbia College Chicago

Portfolio

19 items