Kelly Weiss
UI/UX & Graphic Design

Kelly Weiss

Creative storyteller, UI/UX designer & business strategist.
Work with Kelly Work with a UI/UX & Graphic Design

About

Kelly Weiss is a UI/UX and graphic designer, creative storyteller, and business strategist with over 18 years of international experience heading design, marketing, and communications strategy across the technology, government, finance, and impact sectors. She specializes in UI/UX, product design, branding, corporate identity, copywriting, content strategy, and product marketing. As a UI/UX designer, she has designed websites and apps for companies such as Australian Unity, Beam, Presentize, Cannaraise, Italeau, and Sacred Earth Journeys. Kelly is also proficient in Adobe Photoshop, Illustrator, InDesign, Sketch, WordPress, HTML, and CSS.

Employment

5 roles
Jun 2015 - Present 10 years 11 months
Design, Marketing & Leadership Strategist
Independent
  • Guided organizations to create more impact, efficiency, and growth by building a purpose-led brand, story, offerings, and strategy.
  • Orchestrated the marketing, design, and content strategy for an experiential design agency and two SaaS products through rebranding, copywriting, website development, UI/UX, and social media.
  • Accelerated the beta launch of a mindfulness app by producing all marketing, content, and product components through strategy, copywriting, email marketing, UI/UX, and bug testing.
  • Established an online presence, brand, and story for emerging technology startups through strategy, copy, design, website development, and UI/UX.
Feb 2019 - Nov 2019 9 months
UI/UX Designer
Australian Unity
  • Led and designed a large website redesign project.
  • Designed UI for banking and general insurance websites.
  • Analyzed internal and external research and undertook stakeholder meetings to form full design brief, specs, and project plan.
  • Applied the research to develop customer personas, logic, and userflows.
  • Developed and designed wireframes and prototypes for user-testing.
  • Personally conducted two rounds of user testings for multiple prototypes.
  • Designed final UI and UX logic for development.
Jun 2016 - Sep 2017 1 year 3 months
Chief Design & Marketing Officer
Sensing Places

Sensing Places is an innovation consultancy and creative technology agency.

  • Headed and implemented the marketing, design, and content strategy for Sensing Places and two SaaS products such as Presentize and Beam.
  • Designed, built, and wrote copy for three websites for all three companies.
  • Spearheaded the go-to-market strategy for the two SaaS products.
  • Orchestrated a new UI/UX strategy for Presentize SaaS product through product development, developing customer personas, and wireframing.
Nov 2014 - Jul 2015 8 months
Director of Design & Marketing
Tether

Tether is a cryptocurrency with tokens issued by Tether Limited.

  • Updated the marketing and communications strategy to build awareness and raise funds.
  • Boosted online presence through social media and PR strategies resulting in external media outlets publishing monthly articles.
  • Orchestrated the upgrade of a currency wallet through UX/UI strategy, wireframes, copywriting, design, and managing external and internal teams.
May 2014 - Nov 2014 6 months
Director of Design & Marketing
Retention Science

Retention Science is a software company that developed a lifecycle marketing automation platform powered by AI. 

  • Led the design and content creation of all company communications, including guides,blogs, sales collateral, website copy, sales decks, and event flyers.
  • Generated leads for sales team through building sales collateral and leading content strategy.
  • Managed the event and tradeshow strategy and produced all collateral and content.
  • Redesigned, built, and wrote copy for new corporate website using WordPress.

Education

Sep 2000 - Jun 2013 12 years 9 months
B.A., Design, Marketing & Communicaition
University of the Sunshine Coast, Queensland, Australia

Portfolio

12 items