Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Mary Kearl

Mary Kearl

E-Commerce Content Strategist

Seasoned content writer & social media editor.

Mary Kearl has 12 years of digital, social media, and content marketing leadership experience for multiple brands across B2B and B2C industries, including startups, nonprofits, media, sports and events organizations. Specializing in e-commerce, she has created content, implemented email marketing automation using MailChimp, and optimized Shopify websites for various clients such as Clotheshorse Anonymous, PetCareRx.com, and MorningSave. Having worked as a social media copywriter for Adobe Behance, she has produced tweets, Instagram posts, Facebook copy, website marketing copy, and blogs. Mary Kearl has also published articles and personal essays in Forbes, HuffPost, and Business Insider.

Digital Marketing
B2B Content
B2C Content
Content Creation
Social Media Content Creation
Copywriting
Content Marketing
Instagram Marketing
Facebook Marketing
MailChimp
Shopify
Web Content
Web Copywriting
E-Commerce Content
E-Commerce Content Strategy
Journalism
Writing
Email Marketing
White Paper Writing
Case Studies
Marketing Automation
SEO Writing
Publications
Blog Writing
Search Engine Marketing (SEM)
Mary Kearl

Mary Kearl

Seasoned content writer & social media editor.

E-Commerce Content Strategist

Mary is Available for Projects

Work with Mary

Employment Highlights

Digital Marketer & Writer

Independent

January 2019 - Present (2 years 9 months)

B2B MarTech SaaS Content Marketing Writer

Braze

April 2016 - September 2019 (3 years 5 months)

Digital Content & Paid Media Director

Science 37

January 2017 - January 2019 (2 years)

Social Media Copywriter

Adobe

August 2016 - August 2018 (2 years)

6 More Entries

Education Highlights

Master of Business Administration

Baruch College, Zicklin School of Business

August 2014 - December 2015 (1 year 4 months)

Bachelor of Arts

New York University

August 2004 - December 2007 (3 years 4 months)

Resume

Digital Marketer & Writer

Independent

January 2019 - Present (2 years 9 months)

  • Wrote B2B SaaS marketing long-form such as ebooks, blogs, client case studies, and white papers for clients, including Braze and Insider.
  • Published journalism and personal essays in HuffPost and Business Insider.
  • Developed SEO blogs and product guides for location-based businesses such as Sam’s Club and Nextdoor.com.
  • Created branded blogs for B2C audiences such as American Kennel Club, Saatva, Toggl, and Noodle.
  • Established social media content and strategy for B2C and B2B clients, including SEEMA magazine, Overture Global Magazine, and Modular Marketing.

B2B MarTech SaaS Content Marketing Writer

Braze

April 2016 - September 2019 (3 years 5 months)

Braze is a customer engagement platform that delivers messaging experiences across push, email, and apps.

  • Commissioned to write and publish authoritative and actionable 500 to 1,200-word blogs, over 2,000 longer-form white papers and case studies, and a 20,000-word ebook on customer lifecycle engagement.
  • Covered many topics, including messaging, branding, AI, tech stacks, and customer life-cycle journeys.

Digital Content & Paid Media Director

Science 37

January 2017 - January 2019 (2 years)

Science 37 uses advanced telemedicine technology and patient-centric innovative networked clinical research models to rapidly accelerate biomedical discovery and bring down the costs of clinical trials.

  • Promoted within two months of hire to lead team of four in overseeing digital, content, and paid media for clinical research telemedicine startup, focusing on customer acquisition and engagement.
  • Leveraged paid Facebook, Instagram, Snapchat, Reddit advertising, AdWords, organic search engine optimization, social, and other channels to meet aggressive growth goals.
  • Managed all patient-facing materials such as landing pages, emails, social media posts, ad visuals and copy, postcards, and FAQs.
  • Ensured all copy met in-house style guidelines, Institutional Review Board standards, and Science 37’s sponsors’ requirements.

Social Media Copywriter

Adobe

August 2016 - August 2018 (2 years)

  • Wrote, curated, and scheduled 70 highly engaging tweets and Facebook posts per week for Adobe Behance, a design community of 1.5 million followers.
  • Grew overall followers across channels by over 200,000 or 11% during this time period.

Digital Marketing Consultant

ClotheshorseAnonymous

June 2016 - February 2017 (1 year 8 months)

Clotheshorse Anonymous is a luxury consignment clothing store that provides unique shopping experience to resale customers in Dallas, Texas.

  • Led social media strategy, website content, email marketing, and SEO to boost email audience list growth by 103% and email marketing open rates by 141% and click-through rates by 668% and online sales/conversions by 37%.
  • Advised on and executed SEM through Google AdWords, paid social buys, and advertising on Yelp and YellowPages.com.
  • Implemented email marketing automation using MailChimp and optimized Shopify website.

Social Media, Content & Marketing Director

Heal

September 2016 - November 2016 (2 months)

Heal is a mobile app-based health startup that enables patients to easily book on-demand or schedule doctor house calls.

  • Created content strategy for email marketing and social media channels.
  • Produced company one-pager and led PR efforts for series A funding announcement and annual flu season campaign.

Senior Manager for Social Media & Content

New York Road Runners/NYC Marathon

July 2013 - April 2016 (3 years 9 months)

New York Road Runners holds yearly marathon events, including the TCS New York City Marathon.

  • Oversaw the social presence and growth goals of the brand as well as senior leaders, including the CEO and president.
  • Established metric-driven strategy to yield 316% audience growth from less than 190,000 to 790,000; devised influencer/partner strategy to yield 200,000 yearly UGC posts and 1.35 billion earned impressions.
  • Managed budget, paid social ads, vendors, two direct reports, up to 30 part-time staff.
  • Monitored, analyzed, and responded to 200,000 annual inbound social media-based brand mentions and community comments, reducing response time for customer service inquiries by 60%; created executive summaries to inform company strategy.
  • Launched year-round social media ambassador program and other influencer initiatives to boost social engagement and grow social followers.

Social Media Manager

Queens Public Library

October 2011 - June 2013 (2 years 8 months)

  • Drove 375% growth in social.
  • Oversaw social media presence for the brand as well as 63 library branches and individual social profiles of senior leadership.
  • Developed comment and community moderation strategy.

Senior Web Editor

New Hope Media

January 2010 - October 2011 (2 years 9 months)

New Hope Media is the independent publisher of ADDitude and Adoptive Families magazines, the nation's leading resources for ADHD and adoption.

  • Managed four websites for ADDitude Magazine and Adoptive Families; launched a niche social network; and grew web traffic 80%.
  • Led content, SEO, social, email marketing.
  • Supervised copy editor, bloggers, and moderators.

Social Media Editor

AOL

December 2007 - December 2009 (2 years)

  • Wrote and edited celebrity and expert interviews, news, and quizzes that reached 10 million monthly unique visitors.
  • Worked as the first community editor for the AOL Living team. Crafted and executed community and social media strategy. Launched among the first AOL-branded Twitter and Facebook pages.
  • Built social outreach partnerships.
  • Conceptualized, launched and managed contests for the community.
  • Tracked and reported on traffic data.
  • Managed SEO editor and gave SEO and writing guidelines to a team of freelancers.
  • Created and programmed weekly e-newsletter distributed to 200,000 subscribers.
  • Wrote, edited, and programmed articles, quizzes, surveys, and polls across health, parenting, diet, fitness and relationship categories. Wrote three to five news blogs a week.
  • Assisted in conceptualizing, contributing to and launching microsites.
  • Handled the budgets and contracts for freelancers.
  • Promoted from intern upon graduation after less than a year with the company.

Education

Master of Business Administration, Marketing

Baruch College, Zicklin School of Business

August 2014 - December 2015 (1 year 4 months)

Bachelor of Arts, Journalism

New York University

August 2004 - December 2007 (3 years 4 months)

  • Graduated Magna Cum Laude.