<ul><li>Graduated Magna Cum Laude.</li></ul>

<ul><li>Wrote B2B SaaS marketing long-form such as ebooks, blogs, client case studies, and white papers for clients, including Braze and Insider.</li><li>Published journalism and personal essays in HuffPost and Business Insider.</li><li>Developed SEO blogs and product guides for location-based businesses such as Sam’s Club and Nextdoor.com.</li><li>Created branded blogs for B2C audiences such as American Kennel Club, Saatva, Toggl, and Noodle.</li><li>Established social media content and strategy for B2C and B2B clients, including SEEMA magazine, Overture Global Magazine, and Modular Marketing.</li></ul>

Digital Marketer & Writer

Braze is a customer engagement platform that delivers messaging experiences across push, email, and apps.<ul><li>Commissioned to write and publish authoritative and actionable 500 to 1,200-word blogs, over 2,000 longer-form white papers and case studies, and a 20,000-word ebook on customer lifecycle engagement.</li><li>Covered many topics, including messaging, branding, AI, tech stacks, and customer life-cycle journeys.</li></ul>

B2B MarTech SaaS Content Marketing Writer

Science 37 uses advanced telemedicine technology and patient-centric innovative networked clinical research models to rapidly accelerate biomedical discovery and bring down the costs of clinical trials.<ul><li>Promoted within two months of hire to lead team of four in overseeing digital, content, and paid media for clinical research telemedicine startup, focusing on customer acquisition and engagement.</li><li>Leveraged paid Facebook, Instagram, Snapchat, Reddit advertising, AdWords, organic search engine optimization, social, and other channels to meet aggressive growth goals.</li><li>Managed all patient-facing materials such as landing pages, emails, social media posts, ad visuals and copy, postcards, and FAQs.</li><li>Ensured all copy met in-house style guidelines, Institutional Review Board standards, and Science 37’s sponsors’ requirements.</li></ul>

Digital Content & Paid Media Director

<ul><li>Wrote, curated, and scheduled 70 highly engaging tweets and Facebook posts per week for Adobe Behance, a design community of 1.5 million followers.</li><li>Grew overall followers across channels by over 200,000 or 11% during this time period.</li></ul>

Social Media Copywriter

Clotheshorse Anonymous is a luxury consignment clothing store that provides unique shopping experience to resale customers in Dallas, Texas.<ul><li>Led social media strategy, website content, email marketing, and SEO to boost email audience list growth by 103% and email marketing open rates by 141% and click-through rates by 668% and online sales/conversions by 37%.</li><li>Advised on and executed SEM through Google AdWords, paid social buys, and advertising on Yelp and YellowPages.com.</li><li>Implemented email marketing automation using MailChimp and optimized Shopify website.</li></ul>

Digital Marketing Consultant

Heal is a mobile app-based health startup that enables patients to easily book on-demand or schedule doctor house calls.<ul><li>Created content strategy for email marketing and social media channels.</li><li>Produced company one-pager and led PR efforts for series A funding announcement and annual flu season campaign.</li></ul>

Social Media, Content & Marketing Director

New York Road Runners holds yearly marathon events, including the TCS New York City Marathon.<ul><li>Oversaw the social presence and growth goals of the brand as well as senior leaders, including the CEO and president.</li><li>Established metric-driven strategy to yield 316% audience growth from less than 190,000 to 790,000; devised influencer/partner strategy to yield 200,000 yearly UGC posts and 1.35 billion earned impressions.</li><li>Managed budget, paid social ads, vendors, two direct reports, up to 30 part-time staff.</li><li>Monitored, analyzed, and responded to 200,000 annual inbound social media-based brand mentions and community comments, reducing response time for customer service inquiries by 60%; created executive summaries to inform company strategy.</li><li>Launched year-round social media ambassador program and other influencer initiatives&nbsp;to boost social engagement and grow social followers.</li></ul>

Senior Manager for Social Media & Content

<ul><li>Drove 375% growth in social.</li><li>Oversaw social media presence for the brand as well as 63 library branches and individual social profiles of senior leadership.</li><li>Developed comment and community moderation strategy.</li></ul>

Social Media Manager

New Hope Media is the independent publisher of ADDitude and Adoptive Families magazines, the nation's leading resources for ADHD and adoption.<ul><li>Managed four websites for ADDitude Magazine and Adoptive Families; launched a niche social network; and grew web traffic 80%.</li><li>Led content, SEO, social, email marketing.</li><li>Supervised copy editor, bloggers, and moderators.</li></ul>

Senior Web Editor

<ul><li>Wrote and edited celebrity and expert interviews, news, and quizzes that reached 10 million monthly unique visitors.</li><li>Worked as the first community editor for the AOL Living team. Crafted and executed community and social media strategy. Launched among the first AOL-branded Twitter and Facebook pages.</li><li>Built social outreach partnerships.</li><li>Conceptualized, launched and managed contests for the community.</li><li>Tracked and reported on traffic data.</li><li>Managed SEO editor and gave SEO and writing guidelines to a team of freelancers.</li><li>Created and programmed weekly e-newsletter distributed to 200,000 subscribers.</li><li>Wrote, edited, and programmed articles, quizzes, surveys, and polls across health, parenting, diet, fitness and relationship categories. Wrote three to five news blogs a week.</li><li>Assisted in conceptualizing, contributing to and launching microsites.</li><li>Handled the budgets and contracts for freelancers.</li><li>Promoted from intern upon graduation after less than a year with the company.</li></ul>

Social Media Editor

Provided proven tips and tools on how to market a mobile app.

How to Market a Mobile App: Getting New Users — and Keeping Them!

Mary Kearl

Created social media content about the new development of Queens Library.

A New Queens Library Is Coming to Hunters Point

Compiled the top three tips to drive growth and build customer relationships through mobile.

3 Tactics that Help Retail Brands Succeed on Mobile

Featured best family attractions in Nebraska.

Nebraska Family-Friendly Attractions

Wrote about some Halloween costume ideas for dogs.

Halloween Dogs: Heroic, Historical, and Hollywood Costumes

Interviewed marketers and shared their favorite web and mobile marketing apps for getting more done in the workday.

8 Web and Mobile Marketing Apps for Better Productivity

Shared some vegetarian Thanksgiving recipes.

20 Vegetarian Thanksgiving Dishes That’ll Make Everyone Forget the Turkey

Created content featuring different cat breeds.

Learn About Cat Personalities

Featured videos and articles on the web that best provide information about Lyme disease.

Lyme Disease Exposed: The Best Videos and Articles on the Web About Lyme

Published content tackling insomnia and how to catch a night of quality sleep.

Insomnia, Work and Money

Developed email marketing strategies for audience list sizes of 100-200,000 members for health and wellness brands, nonprofits, startups, and e-commerce websites.

Email Marketing

Produced tweets, Instagram posts, Facebook copy, website marketing copy, and blogs that celebrate and inspire the creative community.

Adobe’s Behance and Adobe Portfolio

Social Media Copywriting for Adobe’s Behance and Adobe Portfolio

Served as a social media lead for 11 years for media companies, nonprofits, and brands with audience sizes of up to 1.5 million followers.

Social Media

Crafted a portfolio of all content and campaigns created for various clients.

Content, Copywriting, and Campaigns

English (American)

Mary Kearl has 12 years of digital, social media, and content marketing leadership experience for multiple brands across B2B and B2C industries, including startups, nonprofits, media, sports and events organizations. Specializing in e-commerce, she has created content, implemented email marketing automation using MailChimp, and optimized Shopify websites for various clients such as Clotheshorse Anonymous, PetCareRx.com, and MorningSave. Having worked as a social media copywriter for Adobe Behance, she has produced tweets, Instagram posts, Facebook copy, website marketing copy, and blogs. Mary Kearl has also published articles and personal essays in Forbes, HuffPost, and Business Insider.

Mary Kearl

Employment Highlights

Education Highlights

Portfolio

How to Market a Mobile App: Getting New Users — and Keeping Them!

A New Queens Library Is Coming to Hunters Point

3 Tactics that Help Retail Brands Succeed on Mobile

Nebraska Family-Friendly Attractions

Halloween Dogs: Heroic, Historical, and Hollywood Costumes

8 Web and Mobile Marketing Apps for Better Productivity

How to Market a Mobile App: Getting New Users — and Keeping Them!

A New Queens Library Is Coming to Hunters Point

3 Tactics that Help Retail Brands Succeed on Mobile

Nebraska Family-Friendly Attractions

Halloween Dogs: Heroic, Historical, and Hollywood Costumes

8 Web and Mobile Marketing Apps for Better Productivity