Matt Tutt
SEO Strategist

Matt Tutt

Expert in SEO, PPC, content marketing, and Google Analytics.
Work with Matt Work with a SEO Strategist

About

Matt Tutt is an SEO and PPC specialist with over a decade of experience servicing a range of B2B and B2C clients across multiple industries, such as e-commerce, construction, healthcare, and travel in the UK and USA. His expertise includes technical SEO, international SEO, content marketing, backlink audits, and CRO with high proficiency in using SEO tools like Screaming Frog, Majestic, SEMrush, DeepCrawl, and Screaming Frog Log File Analyser. He also holds certifications in Google Analytics, AdWords, and Bing Ads. As a content marketer, he has published articles in HospitalityNet, Majestic, SEMRush, and the OnCrawl blog.

Employment

2 roles
Feb 2015 - Present 11 years 3 months
SEO & PPC Consultant
Independent

Serviced a range of B2B and B2C clients across multiple industries, such as e-commerce, construction, healthcare, and travel in the UK and USA.

  • Implemented incremental technical SEO fixes resulting in 120% increase in organic traffic YoY.
  • Diagnosed and fixed indexation issues with a site rebrand/relaunch which prevented organic traffic declining further.
  • Helped a nationally-recognized UK charity successfully apply for the Google Ads Grant, enabling them to accrue $10,000 per month in Google Ads spend that Matt helped to manage, used to build brand awareness and raise awareness of their activities. 
Feb 2016 - Mar 2019 3 years 1 month
SEO Manager
Travel Tripper

Travel Tripper is an all-in-one provider of websites, booking technology, and digital marketing for hotels. 

  • Created and built the SEO program and implemented SEO services across a portfolio of luxurious independent hotel and hotel groups in the United States as well as providing SEO services for their corporate website.
  • Helped grow organic traffic to the Travel Tripper corporate site by over 50,000 (over 43%) organic sessions YoY.
  • Liaised with the lead web developer to ensure technical SEO improvements were implemented on their custom-built, Angular JavaScript based CMS including auto-populating XML sitemaps, HREFLANG annotations, JSON structured data, and other technical fixes.
  • Scaled SEO services for over 100 very high-traffic properties including over 80 SSL migrations and many hotel rebrands, with some clients experiencing as much as 60% YoY non-branded organic traffic growth.

Education

Sep 2010 - Jun 2012 1 year 9 months
Foundation Degree, Marine Conservation
Newquay College, Cornwall

Portfolio

2 items