Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

Work With Talents
Melissa Artobello

Melissa Artobello

Social Media Management Expert

Past clients include Legoland California & DoubleTree by Hilton.

Melissa Artobello is a highly-skilled marketer with over six years of experience managing social media accounts and implementing digital marketing strategies for B2C and B2B brands. She has worked across various industries, including food and beverage, hospitality, nonprofit, finance, legal, entertainment, recreation, products, and services. As a social media manager, she has experience developing content and social media strategies to promote speaking events, book launches, and other media events. Her past clients include Legoland California, Red Rock Fertility, bioClarity, DoubleTree by Hilton, Marriott San Diego Del Mar, Worx, American Standard, Luers & Dyer CPAs, Moore Schulman and Moore APC, Zeek Media, and Leverage Concierge, among others.

Social Media Management
Social Media Strategy
Social Media Content Creation
Digital Marketing
Paid Search
Organic Search
Content Strategy
Content Creation
Content Marketing
Social Media Analytics
Website Analytics
Media Relations
Content SEO
SEO Content
Blog Writing
Article Writing
Press Releases
Copywriting
Email Copywriting
Newsletters
Melissa Artobello

Melissa Artobello

Past clients include Legoland California & DoubleTree by Hilton.

Social Media Management Expert

Melissa is Available for Projects

Work with Melissa

Employment Highlights

Social Media Manager

Independent

October 2014 - Present (6 years 5 months)

Marketing Manager

Dimension Development (DoubleTree & Marriott Del Mar)

April 2019 - March 2020 (11 months)

Social Media Manager

ACI Specialty Benefits

February 2017 - April 2019 (2 years 2 months)

Media Relations Manager

Hearts for San Diego

September 2016 - March 2017 (6 months)

3 More Entries

Education Highlights

Bachelor of Arts

San Diego State University

August 2013 - December 2016 (3 years 4 months)

Resume

Social Media Manager

Independent

October 2014 - Present (6 years 5 months)

  • Offered social media management, email marketing, and content creation for clients.
  • Worked with clients across various industries, including food and beverage, hospitality, nonprofit, finance, legal, entertainment, recreation, products, and services. 

Marketing Manager

Dimension Development (DoubleTree & Marriott Del Mar)

April 2019 - March 2020 (11 months)

  • Performed duties, including social media management, graphic design, reputation management, PR, and digital/print marketing for the two hotels and two on-site restaurants.
  • Grew social following by a total of 2,100 across Facebook, Twitter, Instagram, and LinkedIn.
  • Designed promotional flyers and marketing materials that helped the sales team close $130,000 in revenue.
  • Increased restaurant website traffic by 42% year over year, with a 73% increase in social sessions and 59% increase in social leads.
  • Produced $13,500 in restaurant revenue from digital marketing and direct mail advertising.
  • Initiative programs and campaigns to generate leads and revenue.

Social Media Manager

ACI Specialty Benefits

February 2017 - April 2019 (2 years 2 months)

ACI is a global benefits of provider of employee assistance programs, work-life benefits, corporate concierge, and student assistance programs.

  • Drove lead generation efforts that led to a 166% average annual increase in potential revenue.
  • Implemented strategies for social media, email, SEO, PR, content, web development, and advertising that lead to a 71% average annual increase in website traffic.
  • Increased social media referral traffic by an average of 67% yearly.

Media Relations Manager

Hearts for San Diego

September 2016 - March 2017 (6 months)

  • Secured features on media websites, interviews with KUSI News, and live coverage on The CW San Diego
  • Built and managed relationships with charity partners, sponsors, donors, and vendors to increase funding

Social Media & Content Intern

Internet Marketing Inc.

August 2016 - December 2016 (4 months)

  • Strategized content calendars, wrote blog posts, and created monthly reports for clients
  • Launched native ads, implemented influencer marketing, monitored SEO backlinks, and performed social listening

Social Media Manager

Hearts for San Diego

October 2014 - September 2016 (1 year 11 months)

Hearts for San Diego is a volunteer-based 501c3 nonprofit that organizes fundraising events on behalf of local nonprofits.

  • Developed a social media strategy and built the organization's social presence from scratch.
  • Promoted events on social media, community calendars, and relevant websites to increase awareness.

Social Media Marketing Assistant

ZEEK Media

September 2014 - January 2016 (1 year 4 months)

ZEEK Media is a resource guide with tips and practical advice for marketing, media relations, and social media marketing professionals.

  • Managed social media accounts for six clients.
  • Developed email marketing campaigns using MailChimp.
  • Crafted press releases and blog posts.

Education

Bachelor of Arts, Journalism/Advertising

San Diego State University

August 2013 - December 2016 (3 years 4 months)