Mike Essex

Bowman Power Group designs and manufactures energy efficiency technology for gas and diesel gensets in the 200kW to 2MW range, and is also suitable for larger engines with a wastegate.

• Functioned as a senior member of Bowman management, with high level of influence and responsibility.
• Managed external agencies and marketing teams at three global partners.
• Developed and delivered go-to-market strategy across all B2B and B2B2C target markets.
• Executed digital strategy across SEO, PPC, affiliates, and social.
• Worked as the chairman of the company environmental, internal events, sporting, and charity teams.
• Designed and implemented a fully integrated marketing strategy within two months, with budget, positioning, targeting, research and segmentation, channel usage, and key metrics.
• Drastically increased the number of high-quality leads through all marketing channels.
• Rewrote all marketing material including website, flyers, case studies, and social media.
• Achieved drastic increase in all KPIs, including all web and social media channels.
• Saved 45-50% of the marketing budget to be reinvested in ROI generating activities.
• Achieved considerable media coverage, including editorial in 50 high profile publications.

• Secured $1.2 billion in global B2B sales annually.
• Directly managed a team of marketing staff.
• Designed, wrote, and edited all ATL and BTL marketing material, including taking highly complex information and making it accessible to the target audience,
• Delivered strategies around brand, PR, campaigns, collateral, sales support, digital, conferences, exhibitions, photography, newsletters, and customer engagement.
• Devised marketing strategies for the UK, EMEA, US, and Middle East market sectors.
• Reduced marketing budget by 63% through the removal of unnecessary events and activities.
• Used market research, positioning, and through-life marketing to refocus the business from 50 services, down to six with clear differentiators and market positioning.
• Rebranded three sub brands to bring them under the main business identity.
• Provided content for all digital channels, including social, web, email, and webinars.
• Achievements: Petrofac.com was first out of the 200 largest companies in the UK (Comprehend 18); LinkedIn page voted “Top 20 most influential UK brands” and “Most inDemand employers”.

Koozai is an award-winning digital marketing agency specializing in SEO, paid search, social, and content marketing.

• Joined as a search specialist, promoted to senior search specialist within three months where he worked directly with 30 B2B and B2C clients on their digital marketing needs.
• Promoted to online marketing manager within 1.5 years where he spent 100% of his time marketing Koozai across SEO, PPC, social media, content marketing, and email.
• Managed a team of four and provided leadership and mentoring to 12 employees.
• Oversaw and allocated a marketing budget for Koozai in excess of £200,000 annually.
• Executed social media strategies across LinkedIn, Twitter, Facebook, and Google+, including writing guides on each platform that were highly read throughout the industry.
• Achieved thousands of number one rankings for clients across a wide range of sectors, with numerous increases in traffic, conversions, and sales.
• Managed PPC campaigns on Google, LinkedIn, Bing, and Facebook for several clients, in all cases reducing their monthly spend and increasing conversions through reducing waste.
• Successfully migrated to new URL with no SEO penalty. Through implementing responsive design practices, sales from users on a mobile and tablets increased by 210%.
• Wrote and edited over 500 blog posts, videos, and whitepapers. Increased sales from Koozai blog by 250% and YoY traffic by 73%.
• Ran Koozai YouTube, Twitter, Facebook, and LinkedIn accounts. Grew them to over 16,000 social media followers in six months, with two videos securing more than 100,000 views. Through proactive engagement achieved 8,000 opted in email addresses.
• Drastically improved the content on page one for a key insurance client, to remove any negative brand mentions.