Phil Norris
Content Writer

Phil Norris

Published in Mail Online & The London Economic.
Work with Phil Work with a Content Writer

About

Phil Norris is a content writer with over a decade of editorial experience. He has created content for brands across a wide range of niches, from travel, sports, healthcare, and business services to recruitment and technology. His work has appeared in Matador Network, Mail Online, Travelsupermarket, The London Economic, Caroline & Phil have gone to, and Start Backpacking Travel. At Axonn Media, Phil worked as a senior content manager who oversaw and produced content for clients such as GSK, Epilepsy Research UK, Aviva, and Metro.

Employment

3 roles
Sep 2018 - Present 7 years 8 months
Content Writer & Marketer
Independent
  • Created content for brands across a wide range of niches, from travel, sports, healthcare, and business services to recruitment and technology.
  • Built and managed lead generation campaigns for LinkedIn, wrote engaging ad copy, and developed compelling visual ads.
  • Wrote travel content, with bylines including the Daily Mail, Seeker, and Matador Network.
Dec 2015 - Sep 2018 2 years 9 months
Head of Content
Return

Return provides digital marketing services including SEO, social media marketing, paid search, and conversion rate optimization. 

  • Managed all written and visual content produced by Return.
  • Created and implemented a new quality control system to ensure all content produced was of a high-enough standard, covering everything from written content to infographics and video.
  • Organized and ran all creative sessions to identify new ideas for client campaigns, always keeping in mind the ultimate objective of each project (whether sales, leads, or link acquisition).
  • Continued to produce written content for the agency's highest-paying and most-demanding clients. These ranged from estate agents to travel companies and news/events websites.
Sep 2011 - Dec 2015 4 years 3 months
Senior Content Manager
Axonn Media

Axonn Media is a digital marketing agency based in London, specializing in content creation and campaign management.

  • Ran a desk of eight writers, overseeing the content they produce for a wide range of clients across multiple sectors.
  • Produced content for own list of challenging clients, including high-profile organizations.
  • Helped existing staff develop through devising and running training sessions; ensuring staff continued to produce work of a high standard throughout their time with the company by conducting regular quality checks.
  • Interviewed job applicants and decided who to hire.
  • Trained new recruits on in-house style, search engine optimization, time management, and other skills essential to the job.
  • Worked with the account management team to offer clients guidance on how to improve their websites through common web usability principles.
  • Clients: OCR (English exam board), GlaxoSmithKline (global healthcare company), Epilepsy Research UK (charity), Aviva (insurance company), LateRooms (hotel comparison website), and Metro (UK newspaper).

Education

Sep 2003 - Jun 2006 2 years 9 months
BA (Hons), Journalism
University of Central Lancashire

Portfolio

10 items