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Priya Laxman

Priya Laxman

Data Analytics Expert

Former digital data analyst for MYER.

Priya Laxman is a data professional with four years of industry experience specializing in forecasting, predictive modeling, data visualization, data modeling, digital analytics, and supply chain analytics. She was a digital data analyst at MYER, where she analyzed data to uncover insight used to improve the digital customer experience and drive business outcomes. At 460degrees, Priya worked as a data consultant for clients such as VicTrack, Telstra, and DBM Consultants. She is also proficient in tools like Tableau, Google Analytics, Data Studio, BigQuery, Hotjar, SQL, Python, R, Power BI, SAS, Python, Adobe Analytics, and Net Insight.

Data Analytics
Data Analysis
Statistical Modeling
Data Management
Data Visualization
Customer Segmentation
Business Analytics
Web Analytics
Business Intelligence
Data Pre-processing
A/B Testing
Google Analytics
Tableau
Google Data Studio
Hotjar
Python
Adobe Analytics
JavaScript
HTML
Priya Laxman

Priya Laxman

Former digital data analyst for MYER.

Data Analytics Expert

Priya is Available for Projects

Work with Priya

Employment Highlights

Data Analyst

Independent

April 2020 - Present (1 year 2 months)

Digital Data Analyst

MYER

January 2020 - March 2020 (2 months)

Data Consultant

460degrees

December 2018 - January 2020 (1 year 1 month)

Business Data Analyst

KPMG India

August 2015 - June 2016 (10 months)

1 More Entries

Education Highlights

Master's Degree

RMIT

January 2016 - December 2018 (2 years 11 months)

BA (Hons)

Delhi University

September 2009 - June 2012 (2 years 9 months)

Resume

Data Analyst

Independent

April 2020 - Present (1 year 2 months)

  • Delivered data models and data management frameworks to senior leadership and conducted interviews to assess data collection methods and quality.
  • Implemented A/B and MV tests and monitored performance to enhance customer experience.

Digital Data Analyst

MYER

January 2020 - March 2020 (2 months)

  • Analyzed customer behavior using Google Analytics and implemented experimentation initiatives (such as A/B and multi-variant testing) to improve the digital customer experience and drive business outcomes.
  • Delivered weekly customer insights reports using online tool feedback, focus groups research, and voice of customer data.
  • Worked with teams across the business (product, UI/UX, category managers, and tagging teams) and partnered with digital agency to gather data and provide a wider view of behavior to drive decision making.
  • Delivered insights on the commercial impact of page load time.
  • Delivered a POC and implemented clickable promotions on website to realize revenue uplift.
  • Analyzed data from various sources and provided recommendations during supplier price changes and market trends.
  • Embedded a culture of research, measure and improve into the online and digital teams.  

Data Consultant

460degrees

December 2018 - January 2020 (1 year 1 month)

460degrees is an expert management agency specializing in the fields of business and technology.


As a data consultant for VicTrack:

  • Delivered data management strategy and conducted data maturity assessments to facilitate business planning and move data to centralized warehouse for telecommunication network systems.
  • Created logical and physical data models to consolidate data in centralized warehouse.
  • Maintained over 1 million records and implemented validation and quality strategies to cover compliance gaps.
  • Delivered statistical models to predict asset health and created alerts for asset failure to improve business performance.
  • Forecasted financial trends and visualization of statistics for assets and risk teams.

As a data consultant for Telstra:

  • Delivered automated heat map using Tableau and ODBC connections to analyze adoption rate of Atlassian tools.
  • Analyzed utilization metrics using complex SQL querying and CTEs.
  • Implemented best practices in modelling dimensional databases.

As a data consultant for DBM Consultants:

  • Delivered and fine-tuned customer segmentation models using both supervised and unsupervised learning methods.
  • Manipulated large sets of data using complex SQL queries to ensure accurate reporting and develop reports.
  • Supported the Insights team to upskill with regard to tools and created standardized frameworks for statistical models and approaches. 

Business Data Analyst

KPMG India

August 2015 - June 2016 (10 months)

  • Spot award for driving reporting efficiencies and data quality.
  • Delivered reports by consolidating data from multiple sources.
  • Prepared ten user guides for new reporting solutions and delivered weekly KPI dashboards to view finance and budget trends.
  • Designed questionnaires, pre-tested data and presented weekly reports.

Business Data Analyst

Wipro India

April 2015 - July 2015 (3 months)

  • Delivered ad-hoc reports using data from web analytics sources.
  • Handled tag management and deployment of website tags.
  • Analyzed large data sets and categorical data using R.

Education

Master's Degree, Analytics

RMIT

January 2016 - December 2018 (2 years 11 months)

BA (Hons), Economics

Delhi University

September 2009 - June 2012 (2 years 9 months)