<ul><li>Led digital media strategy, paid social planning, buying, reporting, and analytics driving brand ROI via maintaining IAS Ad quality standard KPIs.</li><li>Brought innovation through brand partnerships in seasonal campaigns.</li><li>Clients: Visa, Disney Studios, Clarins, Cathay Pacific, and HP.</li></ul>

Digital Performance Manager (Paid Social)

<ul><li>Delivered high-quality work on paid social and digital analytics across the client base and instilled leadership through social education within the agency.</li><li>Acted as regional social lead for Philips APAC for consumer and health systems across nine APAC markets led by six Iris market teams.&nbsp;</li><li>Piloted local and regional campaigns for B2B and B2C CRM, always-on, social selling, and digital campaigns across APAC.</li><li>Developed content, channel, and engagement strategies across B2C and B2B audiences.</li><li>Led paid social media strategy, buying, testing, and optimization.</li><li>Met KPIs and achieved 20% growth of website traffic and qualified leads coming from social media platforms in 2018. </li><li>Increased 30% revenue through reducing man-hours by refining measurement structure and automating media management. </li><li>Led and managed ad campaigns for APAC and ANZ region with media budgets amounting to over two million euros on Facebook and LinkedIn.</li><li>Clients: Philips, Abbott, IHG, Samsung, Starbucks, and Shell.</li></ul>

Social Media Manager

<ul><li>Handled social media accounts and created social media strategies.</li><li>Clients: <span style="color: rgba(0, 0, 0, 0.9);">CapitaLand Malls, Royal Sporting House, Canon Singapore, Cyber Security Agency of Singapore, and Standard Chartered Bank.</span></li></ul>

Social Media Manager & Strategist

<ul><li>Headhunted by the agency, seconded to manage Singapore Economic Development Board (EDB) social media enterprise rebranding ‘Singapore Sessions’ social media outlets.&nbsp;</li><li>Led creative content strategy and creation, media strategy, buying and optimization for "Singapore Sessions" Twitter and Linkedln showcase page as well as group community.</li><li>Pioneered, led, and executed a hyper-targeted and customized Twitter and LinkedIn media campaign for content marketing efforts which led to 500 targeted marketing leads.</li><li>Built a marketing intelligence/social listening engine for EDB’s stakeholders as well as a migration communications plan for new content microsite, futurereadysingapore.com.</li></ul>

Community Manager

<ul><li>Effectively increased P&amp;G Eukanuba Australia's Facebook fan base by 125% in six months and page engagement by 5x through compelling content and user generated campaigns.</li><li>Managed the campaign on the world's first online game of fetch on Facebook for Eukanuba Australia, reaching 1.2 million Facebook users and clinching two awards.</li><li>Provided strategic brand direction on regional social media toolkit for Head &amp; Shoulders and Olay.</li></ul>

Digital Community Manager

<ul><li>Managed integrated PR, social media accounts, and ad-hoc PR event projects.&nbsp;</li><li>Wrote and pitched press releases and spokesperson interviews to local and regional media publishers as well as bloggers.</li><li>Effectively strategized and started Facebook pages and campaigns for clients.</li><li>Clients: <span style="color: rgba(0, 0, 0, 0.9);">Dell, Epson, Frasers Centrepoint Malls, Disney Channel Asia, TaylorMade Adidas Golf, ACCA Singapore, eFinancialCareers APAC, KOP Properties, and OTO Bodycare.</span></li></ul>

Senior Associate

Drove new user sign-ups/registrations for MyPhilips newsletter through paid social utilising multiple product categories for 5 APAC markets.

Philips MyPhilips Newsletter Subscriptions

Syed Noor

Led digital campaigns for Visa to boost tourism in Sri Lanka and reach out to people across nine countries and get them to repost their past Sri Lankan travel photos. Developed a two-prong approach of buying for video views and landing page views with the main intention of extending the mass reach and pixel seasoning.

Visa #RepostSriLanka

Created and optimized ad placement for Cathay Pacific to drive ticket purchases during Black Friday promotion through paid social.

Cathay Pacific Black Friday Sales

Led social media campaigns for Philips APAC for consumer and health systems across nine APAC markets.

Philips Healthcare Automated External Defibrillator

Effectively increased P&G Eukanuba Australia's Facebook fan base by 125% in six months and page engagement by 5x through compelling content and user generated campaigns. Managed the campaign on the world's first online game of fetch on Facebook for Eukanuba Australia, reaching 1.2 million Facebook users and clinching two awards.

Eukanuba Play Fetch

English (British)

Syed Noor is a performance marketer with over seven years of professional experience in digital, media, creative, and public relations agencies. He has a diverse portfolio ranging from FMCG, technology, airline, banking, healthcare, government, sports, and retail. At Digitas APAC, he has led regional digital media strategy, media planning, buying, reporting, and analytics for brands such as Visa, Disney Studios, Clarins, Cathay Pacific, and HP. Syed also worked in various marketing and PR roles for Iris Worldwide, TBWA Group, Saatchi & Saatchi, and Cohn & Wolfe XPR.

Syed Noor

Employment Highlights

Education Highlights

Portfolio

Philips MyPhilips Newsletter Subscriptions

Visa #RepostSriLanka

Cathay Pacific Black Friday Sales

Philips Healthcare Automated External Defibrillator

Eukanuba Play Fetch

Philips MyPhilips Newsletter Subscriptions

Visa #RepostSriLanka

Cathay Pacific Black Friday Sales

Philips Healthcare Automated External Defibrillator

Eukanuba Play Fetch