Elaine Mead has over six years of expertise in writing and editing on various topics like psychology, personal and professional development and emotional intelligence. She is a regular contributor to several magazine sites including Vunela, Talented Ladies Club and Darling Magazine. She holds several degrees from psychology, counseling, teaching, content writing, organization management and cognitive behavioral coaching and mentoring. One of Elaine's latest inventive white paper includes helping employers create a better employer brand to attract, engage and retain the best talents at Randstad.

Clare Hastings is a B2B content writer with 12 years in marketing communications, the last six years in content marketing. She has written articles, blog posts, case studies, thought leadership pieces, downloadable guides, and whitepapers on a range of topics, including HR tech, innovation and business processes, learning and development, legal, procurement, sales, and technology. His past clients include The Eventful Group, True Potential, Deutsche Messe, Legal Innovation & Tech Fest, and HR Innovation & Tech Fest.

With 20 years' experience, Adam Turner is an award-winning Australian technology journalist, corporate writer, and long-time columnist for The Age and Sydney Morning Herald. He has contributed news, opinion, features, reviews, blogs, and video to a wide range of consumer and business technology publications. As a consumer technology writer, Adam's specialty areas include the smart home, digital entertainment, and mobility. As a business technology writer, he covers the gamut from small business to enterprise, both as a journalist and as a corporate writer, producing white papers, case studies, special reports, sponsored content, blog posts, content marketing, ghostwriting, and thought leadership.

Over the past 15 years, Laura Cook has worked as a PR executive, copywriter, and content marketer. As a copywriter, she has helped businesses to produce a range of content, including blogs, LinkedIn profiles, case studies, white papers, social media posts, web and email copy, tenders and awards, and content calendars. Her past clients include Aquia, Switch I.T., Architecture & Design, OK Felix, and Squiz. At Sitecore, she translated research findings and customer stories into readable, watchable multi-channel content.

John Kerswell is a strategic copywriting and communications professional specializing in brand articulation, messaging, trademarks, and verbal identity, having worked with agencies and clients across various industries. As a former senior copywriter at M&C Saatchi, he created concepts, campaigns, and copy for brands such as Optus, Google, CommBank, CommSec, Freedom, NRMA, and News Ltd. At Interbrand, he developed the tone of voice guidelines and organized workshops to articulate a brand’s personality. His past clients also include P&G, McDonald's, Telstra, Kelloggs, Gucci, Barclays, Kraft, Durex, and Toyota.