Laura Cook
Copywriter

Laura Cook

Former content marketing strategist at Sitecore Australia.
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About

Over the past 15 years, Laura Cook has worked as a PR executive, copywriter, and content marketer. As a copywriter, she has helped businesses to produce a range of content, including blogs, LinkedIn profiles, case studies, white papers, social media posts, web and email copy, tenders and awards, and content calendars. Her past clients include Aquia, Switch I.T., Architecture & Design, OK Felix, and Squiz. At Sitecore, she translated research findings and customer stories into readable, watchable multi-channel content.

Employment

5 roles
Sep 2018 - Present 7 years 8 months
Copywriter & Content Marketer
Independent
  • Produced a range of content, including blogs, LinkedIn profiles, case studies, white papers, social media posts, web and email copy, tenders and awards, and content calendars.
  • Clients: Aquia, Switch I.T., Architecture & Design, OK Felix, and Squiz.
Jun 2014 - Sep 2018 4 years 3 months
Content Marketing Strategist
Sitecore
  • Worked closely with Sitecore’s central marketing team to translate research findings and customer stories into readable, watchable multi-channel content.
  • Produced content which educates, inspires, and informs anyone looking to improve their customers' online experiences.
Jan 2014 - Jun 2014 5 months
Copywriter & Content Marketer
Independent
  • Helped businesses to produce newsworthy, relevant, and interesting content to help engage with and educate their customers in a more intelligent and meaningful way.
  • Clients: Sitecore and Cirrus Media. 
Jan 2013 - Dec 2013 11 months
Head of Content Marketing
Cirrus Media

Cirrus Media, formerly known as RBI, is an Australian full-service B2B content marketing agency.

  • Managed the production and delivery of client content, including content frameworks, videos, blogs, white papers and infographics. 
  • Continued to manage Emedia's copywriting team and produce reporting on email bulletin performance and delivery.
Jan 2011 - Jan 2013 2 years
Senior Copywriter
Emedia Australia

Emedia Australia is a division of Reed Business Information Australia.

  • Managed Emedia's copywriting team, producing reader content and client copy for all email publications, as well as providing in-depth campaign management.
  • Worked closely with different industry-group sales teams, and their clients, to monitor the success of ongoing lead-generation campaigns and rewrite existing copy in order to boost reader response rates.

Education

Sep 2002 - Jun 2005 2 years 9 months
Bachelor of Arts (Hons), English Literature
Cardiff University