Published 30 Jun 2020

Agile Marketing in the New Normal

Hire Digital launched an online event on Agile Marketing to discuss the current environment and how the agile approach can help teams to weather the storm. In the first part, we covered the benefits of agile marketing. In the second part, we walked through key agile team setups and options open to marketing and digital teams in different industries.

Agile Marketing Could Be the Way Forward in Challenging Times

Talent & Hiring

Hire Digital Editorial

30 Jun 2020

Hire Digital launched an online event on Agile Marketing to discuss the current environment and how the agile approach can help teams to weather the storm. The session’s speaker is Eileen Chan, our Commercial Director who has worked with dozens of marketing teams at Hire Digital.

In the first part, we covered the benefits of agile marketing. In the second part, we walked through key agile team setups and options open to marketing and digital teams in different industries.

FAQ

What is agile marketing?

Agile marketing is a process of using data to constantly delivering solutions, launch tests, evaluate results at high speed and scale.

What are the benefits of agile marketing?

It's a way to spend less and get more done and by reacting faster you can get new opportunities. Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime.

How to implement agile in marketing?

Start at the top. Managers has to lead by example. Get your agencies on board. They have to adapt to your modus operandi. Don't be afraid to spend time on planning and use the right technology to support you.