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Building an In-house Agile Marketing Team
Agile Marketing
Marketing Team
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Sentiment Analysis in Marketing – Ideas and Use Cases for Businesses of All Type

Take a look at a few examples of how the sentiment analysis works and some of the troublesome opinions.

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Bing Ads vs Google Ads: Platform Differences and Tips to Importing Your Account

This article will help you to answer questions about differences between the Bing Ads and Google Ads platforms, if Bing Ads are the right platform for you and how to use it effectively.

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How to Build and Structure Your Marketing Team in 2021

Marketing matters more than ever in 2021. Leverage the latest recruiting insights to hire and build a strong marketing team, and beat the competition in a post-Covid world.

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Benefits of Agile Marketing

From increased speed to market and higher productivity to measurable outcomes and improved team morale, the advantages of going Agile with your marketing are many.

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A Definitive Guide to Webinar Marketing in 2021

Marketers have been overexploiting webinars causing fatigue but the goal of webinar marketing is more than lead generation. Here is a marketer’s guide to webinars.

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How COVID-19 Has Changed Healthcare Communications on Social Media

Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an “everything virtual” culture, there has been growing interest in accelerating digital communications with customers.

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How to Use Facebook Interests to Get Ahead of Your Competitors

We take a closer look at Facebook Interests, one of the main features of Facebook Ads. There are some myths and hypotheses worth investigating.

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A Guide to Google Rich Snippets Testing

Among many tools created by Google to analyze your website, promote it, and manage your search engine presence there’s one relatively fresh tool – Rich Results Test. What is it? How to use it? And why? Let’s take a look.

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Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture

Sales and marketing are often seen to work in silos. However, as firms become more interconnected than ever, well-married sales and marketing teams are becoming a vital component of every brand. Here, we discuss how brands can bridge the gap.

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