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Marketers have been overexploiting webinars causing fatigue but the goal of webinar marketing is more than lead generation. Here is a marketer’s guide to webinars.
Google Analytics and Google Data Studio are great and free tools for tracking what is happening on your website, gathering data and insights, and presenting them to your coworkers, your supervisor, or your client.
We will focus on AB testing inside Google Ads using a native tool called Experiments and AB testing using Google Optimize outside Google Ads.