A polished digital marketing specialist, Drew Brucker has over eight years of experience leading and developing growth marketing initiatives. His expertise includes content strategy, website UX/UI design, search engine optimization (SEO), lead nurturing/conversion, email marketing, social media, and PPC. Drew has worked with various global brands including W Hotels, Fletch, Alliance, Holler & Dash, Ziva, Under Armour and HubSpot. As a senior brand and digital marketing manager for a waste management company in Atlanta, he has been working extensively to create and champion a holistic inbound marketing strategy across all channels.

Vassilena Valchanova is a digital strategist and communications manager with experience covering B2C, both in-house and as part of an agency. She has expertise in different facets of marketing, including strategy development, customer research, PPC, retention strategies, content and social media marketing, measurement, and CRO. At ASBIS Bulgaria, she coordinated marketing campaigns for global tech brands like Dell, Razer, and ASUS. Her skills in marketing tools include Google Analytics, Google AdWords, Google Data Studio, Google Optimize, Amplitude, AttributionApp, WordPress, Buffer, Trello, and MailChimp.

Ray Marcano is an award-winning journalist, writer, editor, and digital strategist with a wealth of both traditional and digital media experience. He worked at Cox Media Group for 30 years, where he devised and implemented digital strategy for all of Cox Ohio’s 14 websites and wrote digital reader strategy (e-readers, tablets, etc.) for Cox Media Group’s digital division. As a writer and editor, he has written and edited on topics such as news, finance, B2B, long-form journalism, sports, autos, breaking news, and travel for clients like CNN and Southern Poverty Law Center. Ray is also the former National President of the Society of Professional Journalist, a two-time Pulitzer juror, and a Fulbright Fellow.

Ina Danova is a digital strategist, content creator, technical project manager, scrum master, and writer with over 15 years of digital marketing experience across the information technology, software/web development, services, events, high education, FMCG, manufacturing, electronics, and music sectors in North America and EMEA. Her past clients include Microsoft, Panasonic, Universal Music, Essity, Pixely Group, Skipso Labs, Futurist Labs, Dynamic Communities, Ideal Standard, True Enterprises, PegusDigital, and IDcreation, among others.

Aine McHugh is a digital strategist with extensive experience driving digital transformation change around customer sale and service propositions within financial services and retail across EMEA. Her core expertise lies in channel strategies, customer experience and operating model redesign, and omnichannel proposition development. She serves as a senior associate of digital transformation strategy for an online talent marketplace, where she executed an internal analysis through digital maturity and capability assessments. Aine also worked as a management consulting manager at Accenture in Dublin, Ireland.