Ina Danova

Digital Strategy

Ina Danova

Past clients include Microsoft, Panasonic, and Universal Music.

Ina Danova is a digital strategist, content creator, technical project manager, scrum master, and writer with over 15 years of digital marketing experience across the information technology, software/web development, services, events, high education, FMCG, manufacturing, electronics, and music sectors in North America and EMEA. Her past clients include Microsoft, Panasonic, Universal Music, Essity, Pixely Group, Skipso Labs, Futurist Labs, Dynamic Communities, Ideal Standard, True Enterprises, PegusDigital, and IDcreation, among others.

Digital StrategyDigital MarketingContent StrategyContent CreationWeb CopywritingB2B MarketingB2C MarketingInbound MarketingGrowth MarketingSEO StrategySocial Media MarketingSocial Media StrategyCompetitive AnalysisCopyeditingBrand StrategyWeb DevelopmentWeb DesignEmail MarketingSocial Media Advertising

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Employment Highlights

Project Manager

Independent

September 2015 - Present (10 years 7 months)

Digital Marketing Director

Artexis - Easyfairs

October 2013 - September 2015 (1 year 11 months)

Marketing & Branding Lead

Danfoss

March 2013 - October 2013 (7 months)

Key Account Manager

Universal Music

November 2011 - March 2013 (1 year 4 months)

Online Marketing Manager

Panasonic

December 2010 - November 2011 (11 months)

Web Project Lead

Microsoft

October 2006 - December 2010 (4 years 2 months)

Head of Graphic Services

North Dakota State University

October 2005 - October 2006 (1 year)

Education Highlights

Master of Business Administration, General Management

Vlerick Business School

September 2010 - June 2011 (9 months)

Bachelor of Science, Business Administration & Computer Information Systems

Minnesota State University

September 1999 - June 2004 (4 years 9 months)

Portfolio

Resume

Project Manager

Independent

September 2015 - Present (10 years 7 months)

  • Helped B2B and B2C businesses across the information technology, software/web development, services, events, high education, FMCG, manufacturing, electronics, and music sectors in North America and EMEA.
  • Clients: Essity, Pixely, Skipso Labs, Futurist Labs, Dynamic Communities, Ideal Standard, True Enterprises, PegusDigital, and IDcreation, among others.

Digital Marketing Director

Artexis - Easyfairs

October 2013 - September 2015 (1 year 11 months)

  • Drove innovation and transformation in digital for over 120 events in more than 15 countries.
  • Developed and executed an EMEA-wide digital, social, and IT transformation strategy.
  • Managed web/mobile app development, IT infrastructure projects, SEO, and paid search.
  • Selected and implemented a new CMS, social media management tool, and eCRM system.

Marketing & Branding Lead

Danfoss

March 2013 - October 2013 (7 months)

  • Developed and launched new communications, visual and branding guidelines.
  • Conceived and executed marketing plans for new products, systems, and services.
  • Created integrated marketing and advertising campaigns, web platforms, and content.

Key Account Manager

Universal Music

November 2011 - March 2013 (1 year 4 months)

  • Drove digital music sales via key accounts, brand partnerships, and creative campaigns.
  • Oversaw revenue of over €5 million in Belux; increased digital revenue by 22% in one year.
  • Increased Belux market share by 5% in six months.
  • Closed several major commercial deals with strategic international and local partners.
  • Managed web platforms, eCRM, social strategy, and digital product delivery systems.

Online Marketing Manager

Panasonic

December 2010 - November 2011 (11 months)

  • Developed and launched marketing and sales strategies for over 15 markets.
  • Rebuilt 15 country websites in 13 languages; implemented a new CMS system.
  • Produced web content, managed marketing automation systems and campaigns.
  • Oversaw SEO optimization, PPC campaigns, reporting, and analytics for all web properties.

Web Project Lead

Microsoft

October 2006 - December 2010 (4 years 2 months)

  • Globalized business-critical B2C and B2B portals, launched 32 multi-language sites.
  • Managed high-budget web development, content creation, and localization projects.
  • Drove online value creation and enhancement of customer and partner service plans.

Head of Graphic Services

North Dakota State University

October 2005 - October 2006 (1 year)

  • Managed operations and staff at the University graphic services and print shop.
  • Increased the shop’s annual profit by 350% in one year through marketing alone.
  • Designed and created marketing campaigns, web portals, brand identities and print collateral for various university departments.

Education

Master of Business Administration, General Management

Vlerick Business School

September 2010 - June 2011 (9 months)

Bachelor of Science, Business Administration & Computer Information Systems

Minnesota State University

September 1999 - June 2004 (4 years 9 months)