Ina Danova

About

Ina Danova is a digital strategist, content creator, technical project manager, scrum master, and writer with over 15 years of digital marketing experience across the information technology, software/web development, services, events, high education, FMCG, manufacturing, electronics, and music sectors in North America and EMEA. Her past clients include Microsoft, Panasonic, Universal Music, Essity, Pixely Group, Skipso Labs, Futurist Labs, Dynamic Communities, Ideal Standard, True Enterprises, PegusDigital, and IDcreation, among others.

Employment

7 roles

Sep 2015 - Present 10 years 8 months

Project Manager

Independent

Helped B2B and B2C businesses across the information technology, software/web development, services, events, high education, FMCG, manufacturing, electronics, and music sectors in North America and EMEA.
Clients: Essity, Pixely, Skipso Labs, Futurist Labs, Dynamic Communities, Ideal Standard, True Enterprises, PegusDigital, and IDcreation, among others.

Oct 2013 - Sep 2015 1 year 11 months

Digital Marketing Director

Artexis - Easyfairs

Drove innovation and transformation in digital for over 120 events in more than 15 countries.
Developed and executed an EMEA-wide digital, social, and IT transformation strategy.
Managed web/mobile app development, IT infrastructure projects, SEO, and paid search.
Selected and implemented a new CMS, social media management tool, and eCRM system.

Mar 2013 - Oct 2013 7 months

Marketing & Branding Lead

Danfoss

Developed and launched new communications, visual and branding guidelines.
Conceived and executed marketing plans for new products, systems, and services.
Created integrated marketing and advertising campaigns, web platforms, and content.

Nov 2011 - Mar 2013 1 year 4 months

Key Account Manager

Universal Music

Drove digital music sales via key accounts, brand partnerships, and creative campaigns.
Oversaw revenue of over €5 million in Belux; increased digital revenue by 22% in one year.
Increased Belux market share by 5% in six months.
Closed several major commercial deals with strategic international and local partners.
Managed web platforms, eCRM, social strategy, and digital product delivery systems.

Dec 2010 - Nov 2011 11 months

Online Marketing Manager

Panasonic

Developed and launched marketing and sales strategies for over 15 markets.
Rebuilt 15 country websites in 13 languages; implemented a new CMS system.
Produced web content, managed marketing automation systems and campaigns.
Oversaw SEO optimization, PPC campaigns, reporting, and analytics for all web properties.

Oct 2006 - Dec 2010 4 years 2 months

Web Project Lead

Microsoft

Globalized business-critical B2C and B2B portals, launched 32 multi-language sites.
Managed high-budget web development, content creation, and localization projects.
Drove online value creation and enhancement of customer and partner service plans.

Oct 2005 - Oct 2006 1 year

Head of Graphic Services

North Dakota State University

Managed operations and staff at the University graphic services and print shop.
Increased the shop’s annual profit by 350% in one year through marketing alone.
Designed and created marketing campaigns, web portals, brand identities and print collateral for various university departments.