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Alistair Smith

Marketo Expert
Hubspot and Marketo Expert
Alistair Smith is a Marketo & Hubspot specialist with over 11 years of marketing experience. He has expertise in building strategic plans and delivering marketing activity that drives lead generation and increases revenue across a range of B2B and B2C industries. At LeasePlan, he led and executed HubSpot and Marketo strategies and integrated with Salesforce to engage, nurture, and appoint prospects to telemarketing. Alistair also has experience in digital marketing strategy and delivery, including nurture programs, customer segmentation, LTV modeling, and multichannel campaigns such as PPC, SEO, email campaigns, and social media.

Zohe Mustafa

Marketo Expert
With 24 years of digital marketing experience.
Zohe Mustafa is a digital marketer with 24 years of experience working with multiple companies, including enterprises and startups across various industries. He has skills in digital marketing aspects such as PPC, SEO, paid social and programmatic, affiliates, e-commerce marketing, growth hacking, data feeds, display, mobile, SMS, email, social media, marketing automation, A/B testing viral marketing, and CRM. Zohe is also skilled in CRM platforms like Salesforce and Pardot, Marketo, Eloqua, Zoho, Pipedrive, Active Campaign, and more.

Kathryn Collins

Marketo Expert
Seasoned marketing automation expert with Marketo.
Kathryn Collins is a senior marketing operations leader with nearly a decade of experience managing global marketing automation, CRM, and analytics programs across technology, consulting, and consumer sectors. At Expedia Group, she has spent the last five years overseeing Marketo and Salesforce operations, driving data hygiene, transformation, and enhancement projects, while building analytics dashboards to optimize campaign performance and improve conversion benchmarks. Her consulting background at Squiz and CACI showcases her expertise in Marketo implementations, lifecycle strategy, lead generation, and ROI-focused automation solutions, where she delivered measurable revenue impact and grew marketing contribution by over 3,500%. Kathryn is also skilled in stakeholder management, process standardization, and training, having enabled marketing teams through workshops, documentation, and scalable program design.

David Sayce

Marketo Expert
Former digital lead at Ince & Co and Link Group.
David Sayce has over 20 years of experience in digital marketing across B2B, B2C, and D2C areas. He has worked with startups, small businesses, and large enterprises within industries such as arts and media, e-commerce, finance, legal services, luxury and HNWI, SaaS, and member services. As a former head of digital at Ince & Co, he was accountable for the firm's international digital profile, including external website, mobile apps, SEO, and social media programs. David is also experienced with tools like SEMrush, Moz, Sitebulb, Screaming Frog, OnCrawl, Google Analytics, Search Console, MailChimp, and Campaign Monitor.

Agne Mecionyte

Marketo Expert
Previously from Gartner and Symantec.
Agne Mecionyte is a certified Marketo and Eloqua campaign and marketing automation expert with a decade of working experience. She has expertise in marketing automation, marketing operations, digital demand generation, strategy, digital and direct marketing, data and analytics, audience segmentation, and lead generation. At Teradata, she has translated marketing requirements into functional campaigns within marketing automation (Marketo and Eloqua) and CRM systems (Salesforce). Agne also worked for big companies such as Western Union, Gartner, and Symantec.
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