Alistair Smith
Marketo Expert

Alistair Smith

Hubspot and Marketo Expert
Work with Alistair Work with a Marketo Expert

About

Alistair Smith is a Marketo & Hubspot specialist with over 11 years of marketing experience. He has expertise in building strategic plans and delivering marketing activity that drives lead generation and increases revenue across a range of B2B and B2C industries. At LeasePlan, he led and executed HubSpot and Marketo strategies and integrated with Salesforce to engage, nurture, and appoint prospects to telemarketing. Alistair also has experience in digital marketing strategy and delivery, including nurture programs, customer segmentation, LTV modeling, and multichannel campaigns such as PPC, SEO, email campaigns, and social media.

Employment

3 roles
Sep 2020 - Present 5 years 8 months
Consultant
Independent
  • Provided small- and medium-sized businesses with marketing leadership and expertise that they don’t have in the business, or, providing a flexible outsourcing solution for part of a strategy. 
  • Worked with clients within financial services, fintech and investment, tech (SaaS), and the leisure industry.
Jan 2016 - Nov 2020 4 years 10 months
Group Marketing Manager
Maxxia

Maxxia is a group of companies providing finance, mobility, and technology services for B2B and B2C customers.

  • Set the strategy and led marketing operations for four growing businesses within the group. Strong emphasis on delivering efficiencies through the group proposition and demonstrating ROI to business leaders.
  • Deployed integrated digital marketing campaigns, hands-on and through agencies to generate MQLs across a broad spectrum of products sustaining an average annual pipeline of £5 million.
  • Acted as a group lead on customer retention strategy. Led a major initiative to evolve the business strategy to focus on customer retention. The journey included implementing Salesforce, marketing automation, customer segmentation modelling, customer journey touchpoint, feedback mechanisms and working with sales leaders to rebuild team structures. As a result, B2B customers retention rose by 37% in year one.
  • Managed a team of six spread across various offices including marketing execs and telemarketers.
Jan 2014 - Dec 2015 1 year 11 months
Corporate Brand Manager
LeasePlan UK
  • Produced and managed an annual marketing plan with a budget of over £1 million.
  • Deliveredmarketing activity which was responsible for generating a sales pipeline across four brands to support exceptional business growth
  • Managed an award-winning agency to produce class-leading B2B content marketing. Amplified reach using Google Ads and SEO techniques resulting in total views approaching 20,000, approximately eight times the total addressable audience
  • Acted as an internal lead on Marketo, integrated with Salesforce, to engage, nurture and appoint prospects to telemarketing.
  • Amplified brand reach through advertising in trade and national press, as well as overseeing the entry for four successful industry awards wins.

Education

Jan 2013 - Dec 2013 11 months
Marketing Diploma, Marketing
CIM
Sep 2002 - Jun 2005 2 years 9 months
Sports & Social Sciences, Social Sciences
Loughborough University

Portfolio

3 items