Cecilia Gibson is a data-driven journalist, content marketer, and SEO specialist with over a decade of experience in delivering top-notch content across owned, earned, and paid media. Her expertise lies in SEO, digital marketing, PR, social and editorial content. As an SEO specialist, she has conducted keyword research, on-page optimization, SEO and PPC copywriting, translation, and localization for clients such as WhatsApp, Expedia, Visa, Dropbox, Canon, and Nokia. Cecilia is fluent in English and Brazilian Portuguese.

Robert Pielanen has 15 years of search engine optimization (SEO) experience, specializing in technical SEO, content marketing, and link acquisition. He has worked on small and medium enterprise websites as well as large e-commerce platforms. At Photobox, he has led SEO for three brands, such as Photobox, Hofmann, and PosterXXL. His experience also includes web development, PPC, CRM, affiliate, display, and paid social.

An accomplished digital marketing professional, Jonathan Stringer specializes in SEO with 15 years of working experience across verticals such as e-commerce, automotive, travel, gambling, property, FMGCs, and B2B. He has a background in senior digital roles at large agencies like Starcom and Zoopla. As a former account manager at Mindshare, he led the SEO campaigns for Land Rover, Jaguar, Mazda, Pepsi Max, and Warburtons Bread.

Daniel Kelly is an SEO expert with experience in developing and implementing SEO strategies for a variety of well-known UK brands, having worked with agencies such as OMD and Starcom. At PHD Media UK, he managed the search strategy and execution on several clients, including Volkswagen Group, The Guardian, Sainsbury’s, and Warner Bros. He also has worked on SEO technical tasks for on and off-page activity for Honda Nordic and Baltic markets. His expertise includes content strategy, affiliate marketing, digital strategy, website management, CMS, native advertising, reputation management, social media, marketing automation, email marketing, and client relations.

Jamie Peach is a seasoned digital performance, content marketing, and SEO consultant, with over ten years’ experience working both in-house and agency-side, predominantly for large enterprises and across numerous industry verticals, including travel and apparel. He is the head of SEO at Samsung and also worked with TUI Group, ASOS, and New Look. At House of Fraser, he led and developed SEO programs to support and enhance business growth, including the launch of new UK and AU sites. Jamie also has spoken at numerous industry conferences and events including SMWF, International Content Marketing Summit, SES, BrightonSEO, eTail Europe, SEO Barcamp, and Masterclassing.

Nicholas Bortoluzzi has five years of international experience in digital marketing across Asia, Europe, and the UK. Having worked in SEO roles for marketing agencies like Croud and Three Whiskey, he has provided services for clients across various industries, including pharmaceutical, healthcare, retail, and e-commerce. At Mindshare, he developed and executed SEO campaigns for brands like Jaguar, Land Rover, Pandora, TK Maxx, HSBC, and AMEX. He is also proficient in using tools such as Screaming Frog, GT Metrix, Google Analytics, Keyword Planner, Searchmetrics, Pingdom, SEMrush, Ahrefs, Hitwise, AWR Cloud, and WebTrends.