Cecilia Gibson
SEO Specialist

Cecilia Gibson

Past clients include WhatsApp, Expedia, Visa, & Dropbox.
Work with Cecilia Work with a SEO Specialist

About

Cecilia Gibson is a data-driven journalist, content marketer, and SEO specialist with over a decade of experience in delivering top-notch content across owned, earned, and paid media. Her expertise lies in SEO, digital marketing, PR, social and editorial content. As an SEO specialist, she has conducted keyword research, on-page optimization, SEO and PPC copywriting, translation, and localization for clients such as WhatsApp, Expedia, Visa, Dropbox, Canon, and Nokia. Cecilia is fluent in English and Brazilian Portuguese.

Employment

9 roles
Apr 2019 - Present 7 years
SEO Content Specialist, Writer, Editor & Translator
Independent
  • Collaborated with Adapt Worldwide, Quill Content, Freedman International, iBus Media, and Artefact on several projects.
  • Localized product pages for Louis Vuitton via Quill.
  • Provided content planning, SEO copywriting, and editing for Uber via Adapt. 
  • Conducted keyword research and on-page optimization for WhatsApp, Expedia, Visa, and Dropbox via Adapt. 
  • Wrote SEO copy for PokerStars and 888 Poker via iBus Media.
Feb 2020 - Present 6 years 2 months
Linguist – Brazilian Portuguese
Skyscanner
  • Provided translation of product content, transcreation for creative content, copywriting for special projects, proofreading of target content, linguistic testing on product, and bug fixing.
  • Kept abreast of new research and developments that influence language.
Aug 2019 - Oct 2019 2 months
SEO Specialist
Glassdoor
  • Conducted SEO audits, technical recommendations, keyword research, gap analysis, on-page optimization, content ideation, and link acquisition strategy. 
  • Developed and implemented SEO strategies and reported on performance.
Jun 2019 - Sep 2019 3 months
SEO Content Coordinator
Vrbo
  • Supported website migration in multiple geos with content audits, data scraping, redirect mapping, keyword assignation, and coordinating new content creation.
  • Developed and implemented SEO strategies and reported on performance.
Aug 2018 - Mar 2019 7 months
SEO Specialist (Content & News)
Transferwise
  • Planned editorial calendar across markets to deliver on organic traffic and conversion targets.
  • Managed content production workflow.
  • Supported and trained local content teams.
May 2016 - Aug 2018 2 years 3 months
Senior Author & Content Specialist
Mavens of London

Mavens of London provides research, strategy, and marketing activation consultancy

  • Delivered keyword research, content audits, gap analysis, on-page optimization, link acquisition strategy, basic technical recommendations, e-commerce copywriting, and editing for Diageo and Unilever brands.
  • Coordinated keyword research, content creation, and localization in multiple languages.
  • Planned up to 500 articles across over 20 markets based on search opportunity and revenue potential.  
  • Defined metrics and overviewing link building projects across over ten markets to deliver targets. 
  • Trained junior members of the team, documenting guidelines and best practices.
Nov 2015 - May 2016 6 months
SEO Executive
Adapt Worldwide

Adapt Worldwide is a Welocalize multilingual digital marketing agency providing language and marketing services for global brands.

  • Conducted keyword research, on-page optimization, blogger outreach, SEO and PPC copywriting, translation, and localization.
  • Clients: Canon, Nokia, BlackRock, Atlassian, Funding Circle, Betsson, and Lyst. 
Oct 2014 - Feb 2015 4 months
Digital Marketing Intern
Adzuna

Adzuna is a search engine for job advertisements.

  • Provided link building, SEO copywriting, blogging, PR, social media management, and CRM for the Brazilian market. 
  • Helped to develop and implement digital marketing strategies.
Nov 2010 - Sep 2014 3 years 10 months
Communications Manager
Centro de Comunicação
  • Handled several tasks, including strategic planning, client proposals, development and implementation of new projects, managing editor for print, digital and social media, management of 10-15 staff covering over 20 clients, including Deloitte, The National Federation of Accountants, and newspaper Gazeta do Povo. 
  • Served as managing editor of a bimonthly agribusiness magazine with a national circulation of 5,000.
  • Acted as international media relations manager for The Agricultural Outlook Forum South America. 
  • Planned and executed training courses for journalists, journalism awards, and press trips.

Education

Sep 2014 - Dec 2015 1 year 3 months
MA e-Marketing & Social Media, Marketing
Middlesex University
Feb 2008 - Oct 2009 1 year 8 months
MA in Corporate Communications & Press Relations, Communications
Federal Technological University of Paraná (UTFPR)
Feb 2000 - Nov 2005 5 years 9 months
BA in Mass Communication - Journalism, Communications
Federal University of Paraná (UFPR)

Portfolio

5 items